Head of Analytics & Client Strategy

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Group is seeking a senior analytics leader in the United States to consult with clients, identify business problems, and develop practical analytics roadmaps that measurably improve outcomes. You will lead consumer segmentation, advise on audience strategy and measurement, and share insights on industry trends and new data solutions.

You will develop and execute measurement plans, distill complex analytics into compelling stories, mentor a team, and partner with planning and investment

Qualifications

• University degree and 11+ years in data and analytics in advertising or marketing.
• Knowledge of agency-side media campaign planning and execution is desirable but not required.

Responsibilities

• Consult with clients to identify problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise on audience strategy, measurement, and analytics; share POVs on industry changes.
• Develop and execute measurement plans; update based on new learnings.
• Translate complex analytics into actionable data stories for decision making.
• Identify growth opportunities through brand and portfolio analytics; adopt new technologies.
• Explore impact of new data sources and technologies on the marketing landscape.
• Provide ad hoc support to solve strategic marketing problems.
• Lead and mentor direct reports; plan career growth and skill development.
• Partner with Planning and Investment teams on budgets and media plans; drive optimization.
• Recruit new talent; stay ahead through research and industry events.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Client relationship

Communication skills

Training coaching

Project management

Education

University degree

Job description

Omnicom Group is seeking a senior analytics leader in the United States to consult with clients, identify business problems, and develop practical analytics roadmaps that measurably improve outcomes. You will lead consumer segmentation, advise on audience strategy and measurement, and share insights on industry trends and new data solutions.

You will develop and execute measurement plans, distill complex analytics into compelling stories, mentor a team, and partner with planning and investment