Head of Business Analytics & Data Strategy

PHD; New York (NY); On-site; USD 120,000 - 230,000; Full time

Job summary

Omnicom seeks a Senior Director, Business Analytics to lead externally facing analytics engagements and drive measurable business outcomes for clients across brands. You will partner with clients and agency teams to identify business problems, develop practical analytics roadmaps, and translate insights into strategic guidance.

You will mentor and develop analytics talent, shape audience strategies, and lead the measurement program.

Qualifications

• A university degree and 11+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting.
• Knowledge of agency-side media campaign planning and execution is desirable, but not required.
• Strong leadership and client relationship experience.

Responsibilities

• Consulting with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.)
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Recruit new talent.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Skills

Marketing analytics

Audience-based marketing

Data-driven advertising

Leadership

Communication skills

Training & coaching

Education

Bachelor's degree or higher

Job description

Omnicom seeks a Senior Director, Business Analytics to lead externally facing analytics engagements and drive measurable business outcomes for clients across brands. You will partner with clients and agency teams to identify business problems, develop practical analytics roadmaps, and translate insights into strategic guidance.

You will mentor and develop analytics talent, shape audience strategies, and lead the measurement program.