Senior Analytics Lead - Strategy, Insights & Impact

Omnicom Media; New York (NY); On-site; USD 110,000 - 135,000; Full time

Job summary

Omnicom Media is seeking a senior Business Analytics professional to translate complex data into actionable strategic insights for client campaigns. You will lead analytics initiatives, mentor analysts, and collaborate with planning and investment teams to optimize media plans and budgets.

The role requires 5-7 years in data and analytics within advertising or digital consulting, with strong leadership and communication skills to present to clients and internal stakeholders alike.

Qualifications

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail oriented, prioritizing, business writing & presenting, analysis, and project management.

Responsibilities

• External facing responsibilities: Build understanding of client's strategic issues and initiatives.
• Ensure analytics lead to clear, actionable insights and narratives built through analytics techniques.
• Participate in measurement plan development and execution.
• Generate and communicate insights; present reports and POVs to clients.
• Contribute to consumer segmentation and audience identification/exploration processes.
• Design tests to measure incremental media impact on business outcomes.
• Internal facing responsibilities: Manage cross-functional day-to-day tasks and priorities.
• Partner with Planning and Investment teams on budget setting and media plan development.
• Lead and mentor direct reports and build skills roadmap.
• Keep up with industry trends through research and training.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Client relationships

Communication/presentation

Training/coaching

Ambiguity tolerance

Education

University degree

Job description

Omnicom Media is seeking a senior Business Analytics professional to translate complex data into actionable strategic insights for client campaigns. You will lead analytics initiatives, mentor analysts, and collaborate with planning and investment teams to optimize media plans and budgets.

The role requires 5-7 years in data and analytics within advertising or digital consulting, with strong leadership and communication skills to present to clients and internal stakeholders alike.