Head of Data & Analytics Strategy

Omnicom Media; Los Angeles (CA); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom Media’s Business Analytics team partners tightly with planning and investment to deliver on clients’ goals. This role leads analytics roadmaps, consumer segmentation, and measurement programs within a leading advertising network in Los Angeles.

You will translate complex data into actionable stories for senior client teams, mentor analysts, and explore new data sources and technologies shaping the future of marketing.

Qualifications

• 11+ years of data and analytics experience in advertising or related fields.
• Experience with agency-side media campaign planning and execution is desirable.
• Strong ability to translate complex analytics into actionable business insights.

Responsibilities

• Consult with clients to identify business problems / opportunities and develop practical analytics roadmaps to make measurable impact on business outcomes.
• Lead the consumer segmentation and audience identification processes.
• Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
• Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
• Leading the development and execution of the measurement plan and revisiting the plan on an ongoing basis to revise it based on your most recent learnings.
• Distilling complex concepts and analytic solutions into a compelling data story with actionable conclusions to support decision making.
• Identifying growth opportunities at the brand and portfolio level innovation and the adoption of new analytics technologies.
• Investigating the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
• Providing ad hoc support to the clients to solve broad strategic marketing problems.
• Leading and mentoring direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

Skills

Marketing analytics

Audience segmentation

Leadership

Client relationship management

Communication skills

Education

University degree

Job description

Omnicom Media’s Business Analytics team partners tightly with planning and investment to deliver on clients’ goals. This role leads analytics roadmaps, consumer segmentation, and measurement programs within a leading advertising network in Los Angeles.

You will translate complex data into actionable stories for senior client teams, mentor analysts, and explore new data sources and technologies shaping the future of marketing.