Senior Director, Business Analytics & Client Strategy

Initiative; New York (NY); On-site; USD 180,000 - 200,000; Full time

Job summary

Omnicom's Initiative agency seeks a senior Business Analytics leader to drive data-driven marketing insights for clients. You will consult with clients, identify business opportunities, and develop actionable analytics roadmaps.

You will lead audience segmentation, measurement strategy, and advanced analytics while mentoring the team. You will partner with planning and investment teams to optimize budgets, stay ahead of industry trends, and shape the future of data-powered marketing.

Qualifications

• Industry knowledge in marketing analytics and data solutions.
• Experience leading analytics projects and client engagements.
• Strong ability to translate data insights into business actions.

Responsibilities

• Consult with clients to identify problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification processes.
• Advise clients on audience strategy, measurement, and analytics.
• Develop and monitor measurement plans and adapt with learnings.
• Mentor and develop junior teammates; drive career growth.

Skills

Analytics leadership

Audience marketing

Client relations

Communication skills

Project leadership

Strategic thinking

11+ years data analytics experience

Education

University degree

Job description

Omnicom's Initiative agency seeks a senior Business Analytics leader to drive data-driven marketing insights for clients. You will consult with clients, identify business opportunities, and develop actionable analytics roadmaps.

You will lead audience segmentation, measurement strategy, and advanced analytics while mentoring the team. You will partner with planning and investment teams to optimize budgets, stay ahead of industry trends, and shape the future of data-powered marketing.