Head of Business Analytics & Insights

Adelphi Group; United States; Hybrid; USD 90,000 - 215,000; Full time

Job summary

Omnicom is seeking a Senior Data Analytics Lead in the United States to drive data-driven marketing insights and leadership across client engagements. The role partners with planning and investment teams to shape analytics strategies, measure performance, and deliver actionable narratives that influence budgets and media plans.

Ideal candidates have 7+ years in advertising analytics, strong leadership and client-management skills, and an ability to translate complex data into clear business

Qualifications

• 7+ years of data and analytics experience in advertising or consulting.
• Experience in marketing analytics and data-driven advertising.
• Proven leadership ability and client relationship experience.
• Strong communication and presentation skills.

Responsibilities

• Build deep understanding of client's strategic issues and initiatives.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs.
• Provide methodological support to agency teams.
• Collaborate on budget setting and media plan optimization.

Skills

Marketing analytics

Data-driven advertising

Leadership

Client relationship

Communication skills

Training and mentoring

Education

University degree

Tools

Data lakes

Data clean rooms

Job description

Omnicom is seeking a Senior Data Analytics Lead in the United States to drive data-driven marketing insights and leadership across client engagements. The role partners with planning and investment teams to shape analytics strategies, measure performance, and deliver actionable narratives that influence budgets and media plans.

Ideal candidates have 7+ years in advertising analytics, strong leadership and client-management skills, and an ability to translate complex data into clear business