Head of Analytics & Data Strategy

PHD; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Omnicom's Business Analytics team in New York seeks a senior leader to drive marketing analytics across client engagements, shaping data strategy and measurement frameworks. You will mentor a growing team, build analytic roadmaps, and partner with planning, investment, and client teams to deliver measurable business impact.

With 15+ years in data and analytics for advertising or consulting, you will lead multi-disciplinary projects, develop playbooks, and expand offerings.

Qualifications

• Specialized in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
• Expertise in audience-based marketing and data-driven advertising
• Expert-level solutions development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
• Strong track record of proven leadership ability and impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space

Responsibilities

• Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
• Consulting with clients to identify business problems / opportunities and develop practical analytic roadmaps to make measurable impact on business outcomes.
• Leading and mentoring direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Recruit new talent.
• Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
• Responsible for the revenue goals of Business Analytics
• Actively help to develop and grow Business Analytics offerings by contributing to POVs and exchanging knowledge with colleagues at OM DTA
• Stay on top of industry trends and developments by conducting research, engaging in training and attending industry events.

Skills

Marketing analytics

Data science

Leadership

Client relationship

Communication

Strategic thinking

Education

15+ years data analytics in advertising/consulting

University degree

Job description

Omnicom's Business Analytics team in New York seeks a senior leader to drive marketing analytics across client engagements, shaping data strategy and measurement frameworks. You will mentor a growing team, build analytic roadmaps, and partner with planning, investment, and client teams to deliver measurable business impact.

With 15+ years in data and analytics for advertising or consulting, you will lead multi-disciplinary projects, develop playbooks, and expand offerings.