Head of Analytics & Insights Strategy

Omnicom Media; New York (NY); On-site; USD 140,000 - 165,000; Full time

Job summary

Omnicom Media in New York seeks a senior Business Analytics leader to translate marketing data into actionable client insights. You will guide budgets, media plans, ROI development and measure impact across campaigns.

You will mentor managers, lead analytics teams, and partner with Planning, Investment, and Activation. A university degree and 7+ years in advertising analytics are required; in-office schedule requires three days weekly.

Qualifications

• Proven analytics leadership and client relation skills.
• Strong narrative and storytelling with data.
• Experience with budgeting, ROI and marketing analytics.

Responsibilities

• Understand client's strategic issues and deliver actionable insights.
• Lead measurement plan development and budget/plans optimization.
• Mentor managers/ADs and train teams.
• Translate complex analytics into client-ready narratives.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Data-driven advertising

Leadership

Communication & presentation

Training & coaching

Project management

Education

University degree

Job description

Omnicom Media in New York seeks a senior Business Analytics leader to translate marketing data into actionable client insights. You will guide budgets, media plans, ROI development and measure impact across campaigns.

You will mentor managers, lead analytics teams, and partner with Planning, Investment, and Activation. A university degree and 7+ years in advertising analytics are required; in-office schedule requires three days weekly.