AI-Driven Demand Gen Strategy Lead – SMB

Cisco Systems, Inc; Boise (ID); On-site; USD 285,000 - 391,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid parental leave

Paid time away

Job summary

Cisco Systems, Inc. is seeking an experienced senior marketer to drive high-volume B2B demand generation for the Duo product, with a focus on SMB and lower-mid-market segments. You will lead cross-functional collaboration with Sales, SDR, Product Marketing, and Content to accelerate pipeline and bookings.

You will own funnel optimization, lead routing, and program execution while managing budgets and agency partners. A hands-on, data-driven leader who leverages AI to improve outcomes is ideal.

Qualifications

• 12+ years leading high-volume B2B SaaS demand generation.
• 5+ years driving marketing-generated pipeline or bookings.
• 5+ years direct people-management of 3–5 marketers.

Responsibilities

• Own end-to-end strategy for high-volume B2B demand generation for Duo in SMB and lower-mid-market.
• Build and optimize the full funnel from acquisition through sales-accepted opportunities and bookings.
• Partner with Sales and SDR to refine lead routing, follow-up speed, and conversion quality.
• Set digital marketing strategy across Cisco Security portfolio, aligning audiences and investments.
• Coordinate with Product Marketing and Content for integrated programs across the customer journey.
• Lead ABM programs and measure targeting and results.
• Manage budgets and agency partners, directing investments toward measurable outcomes.
• Lead and coach a hands-on team, focusing on performance, experimentation, and execution.
• Apply practical AI to marketing workflows to improve effectiveness and efficiency.
• Communicate results and strategic recommendations to cross-functional teams and leadership.

Skills

Demand generation

B2B SaaS

Leadership

Cross-functional collaboration

Job description

Cisco Systems, Inc. is seeking an experienced senior marketer to drive high-volume B2B demand generation for the Duo product, with a focus on SMB and lower-mid-market segments. You will lead cross-functional collaboration with Sales, SDR, Product Marketing, and Content to accelerate pipeline and bookings.

You will own funnel optimization, lead routing, and program execution while managing budgets and agency partners. A hands-on, data-driven leader who leverages AI to improve outcomes is ideal.