Head of B2B Demand Gen & ABM Strategy

Cisco Systems; Arlington (VA); On-site; USD 285,000 - 391,000; Full time

Job summary

Cisco Systems is seeking a senior marketing leader to own high-volume B2B SaaS demand generation for SMB and lower-mid-market segments from Arlington, VA. You will drive end-to-end strategy, funnel optimization, and cross-functional collaboration with Sales, SDR and Product Marketing to scale bookings and pipeline.

You will lead ABM initiatives, manage budgets, mentor a hands-on team, and apply AI to marketing workflows to boost efficiency and measurable impact.

Qualifications

• 12+ years owning high-volume B2B SaaS demand generation for SMB or lower-mid-market.
• 5+ years driving measurable marketing-generated pipeline or bookings.
• 5+ years of direct people-management leading 3–5 marketers.
• 5+ years partnering with Sales/SDR teams to improve lead quality and results.
• Strong digital strategy across multi-product portfolios and budgets.
• Experience coordinating ABM with sales teams.
• Proven ROI-based decision making and AI in marketing.
• Experience in B2B SaaS or enterprise tech; security experience is a plus.

Responsibilities

• Own end-to-end demand gen strategy for high-volume B2B SaaS campaigns.
• Optimize the full funnel from acquisition to bookings and sales-accepted opportunities.
• Align with Sales/SDR leaders to refine lead routing and conversion quality.
• Set digital marketing strategy across the Cisco Security portfolio.
• Coordinate with Product Marketing and Content for integrated programs.
• Partner on digital ABM programs using account insights.
• Manage budgets and agency partners for measurable results.
• Lead and coach a hands-on marketing team with clear priorities.
• Apply practical AI to marketing workflows and measure impact.
• Report performance insights and strategic recommendations to leadership.

Skills

B2B SaaS demand gen

Digital marketing

Leadership

Sales alignment

ABM

AI in marketing

Analytics

Budget management

Cross-functional collaboration

Lifecycle marketing

Job description

Cisco Systems is seeking a senior marketing leader to own high-volume B2B SaaS demand generation for SMB and lower-mid-market segments from Arlington, VA. You will drive end-to-end strategy, funnel optimization, and cross-functional collaboration with Sales, SDR and Product Marketing to scale bookings and pipeline.

You will lead ABM initiatives, manage budgets, mentor a hands-on team, and apply AI to marketing workflows to boost efficiency and measurable impact.