Head of Audience Strategy & Data Analytics

Interpublic; Atlanta (GA); Hybrid; USD 150.000 - 175.000; Vollzeit

Zusammenfassung

Omnicom Media in Atlanta seeks a Director of Audience Analytics to lead audience strategy, insights, and activation across paid media. You will drive addressable planning, segmentation, and performance optimization with cross-functional teams and clients.

The role requires 7+ years in audience analytics, strong skills in LiveRamp and CDPs, and proven leadership. This hybrid position offers collaboration across our agency network and client-facing strategic initiatives.

Qualifikationen

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing.
• Strong understanding of audience segmentation, targeting and activation across media channels.
• Experience with LiveRamp, DMPs, and CDPs; excellent communication and leadership skills.

Aufgaben

• Lead development of audience workstreams and addressable strategies aligned with client goals.
• Translate insights into actionable media planning and creative recommendations.
• Collaborate with planning and activation teams to maximize reach and conversions across programmatic and social platforms.
• Oversee audience testing roadmaps and monitor real-time performance with analytics and client teams.
• Present insights and performance updates to clients, driving proactive optimization and growth.
• Mentor junior team members and promote best practices in audience analytics and addressable marketing.

Kenntnisse

Audience strategy

Data analytics

Paid media

Project management

Client management

Tools

LiveRamp

DMPs

CDPs

Jobbeschreibung

Omnicom Media in Atlanta seeks a Director of Audience Analytics to lead audience strategy, insights, and activation across paid media. You will drive addressable planning, segmentation, and performance optimization with cross-functional teams and clients.

The role requires 7+ years in audience analytics, strong skills in LiveRamp and CDPs, and proven leadership. This hybrid position offers collaboration across our agency network and client-facing strategic initiatives.