Hybrid Atlanta: Audience & Data Strategy Manager

Interpublic; Atlanta (GA); Hybrid; USD 60,000 - 95,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Omnicom Media is seeking a Manager, Audience Analytics in Atlanta (hybrid). You will leverage our proprietary data and platforms to identify high-value audiences and develop audience-first, addressable strategies across paid, owned, and earned media.

You will collaborate with Client Solutions, Comms Strategy, and Partnership teams to deliver data-driven insights and optimization across campaigns. You will educate clients on how data and technology unlock consumer insights and activation,

Qualifications

• Strong understanding of the data and digital media ecosystem.
• Experience shaping cross-channel media recommendations tied to outcomes.
• Experience with audience-based planning and KPI-driven optimizations.
• Hands-on with DSPs, ad servers, analytics and measurement tools.
• Experience with DMPs/CDPs and CRM platforms for audience development.

Responsibilities

• Apply proprietary data and platforms to identify high-value audiences for addressable strategies.
• Collaborate with Client Solutions and planning teams to translate audiences into media activation.
• Provide data-driven insights for audience profiling and segmentation.
• Support cross-channel optimization and KPI-driven delivery.
• Educate clients on data and technology to unlock insights and activation.
• Contribute to 1P data roadmaps and omni-channel strategies.

Skills

Audience analytics

Client collaboration

Data-driven decisions

Cross-channel planning

Communication

Tools

DSP

Ad Server

Ad Verification

Site Analytics

DMP/CDP

CRM platforms

Onboarding partners

Taxonomy maintenance

Job description

Omnicom Media is seeking a Manager, Audience Analytics in Atlanta (hybrid). You will leverage our proprietary data and platforms to identify high-value audiences and develop audience-first, addressable strategies across paid, owned, and earned media.

You will collaborate with Client Solutions, Comms Strategy, and Partnership teams to deliver data-driven insights and optimization across campaigns. You will educate clients on how data and technology unlock consumer insights and activation,