Director, Audience & Data Strategy

Interpublic; Atlanta (GA); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in Atlanta seeks a Director of Audience Analytics to lead audience strategy, insights, and activation across paid media. You will drive addressable planning, segmentation, and performance optimization with cross-functional teams and clients.

The role requires 7+ years in audience analytics, strong skills in LiveRamp and CDPs, and proven leadership. This hybrid position offers collaboration across our agency network and client-facing strategic initiatives.

Qualifications

• 7+ years of experience in audience strategy, data analytics, paid media or performance marketing.
• Strong understanding of audience segmentation, targeting and activation across media channels.
• Experience with LiveRamp, DMPs, and CDPs; excellent communication and leadership skills.

Responsibilities

• Lead development of audience workstreams and addressable strategies aligned with client goals.
• Translate insights into actionable media planning and creative recommendations.
• Collaborate with planning and activation teams to maximize reach and conversions across programmatic and social platforms.
• Oversee audience testing roadmaps and monitor real-time performance with analytics and client teams.
• Present insights and performance updates to clients, driving proactive optimization and growth.
• Mentor junior team members and promote best practices in audience analytics and addressable marketing.

Skills

Audience strategy

Data analytics

Paid media

Project management

Client management

Tools

LiveRamp

DMPs

CDPs

Job description

## Director, Audience & Data StrategyApply: Hybrid: Atlanta, Georgia, United States of America: Full time: Posted Today: R17604**Agency:**Omnicom Media **Job Function:**Data and Analytics **Job Subfunction:**Data Strategy and Governance**Job Description:****Position Overview:**The Director, Audience Analytics leads the development and implementation of audience strategy and insights to drive business outcomes for our clients. As this role owns the audience process from start to finish, the ideal candidate will need to have a strong understanding of audience data & addressability, consumer behaviors, and the digital landscape, particularly within programmatic and social media. The Director collaborates with internal teams and the client to ensure audience insights are at the heart of all marketing and media decisions, driving measurable performance outcomes and business growth. This individual provides strategic guidance, manages projects, and mentors junior team members and is expected to be hands-on-keys in our audience tools to deliver on client objectives.**Responsibilities:*** Audience Analytics & Performance Strategy:* Lead the development of audience workstreams that inform addressable strategies aligned with client goals.* Identify and analyze key audience trends and insights relevant to the client’s industry, focusing on how these insights can be leveraged in paid media planning, performance channels and creative development.* Develop audience segmentation strategies within Interact tech stack (and beyond), emphasizing segments that are highly responsive to performance-based advertising.* Translate audience insights into actionable recommendations for media planning, creative development, and campaign optimization, with a focus on improving performance metrics.* Performance Campaign Planning & Execution:* Collaborate with media planning teams to develop audience-centric media plans that maximize reach, engagement, and conversion within programmatic and social media platforms.* Work with activation teams to ensure effective audience targeting across addressable platforms.* Oversee the implementation of audience testing roadmaps, ensuring adherence to best practices.* Monitor campaign performance in real-time alongside Growth Analytics, Activation and Client Solutions teams, providing ongoing optimization recommendations based on audience insights and performance data.* Client Relationship & Management:* Serve as a key point of contact for client stakeholders, building strong relationships.* Present audience insights, strategies, and campaign performance updates to clients, demonstrating the impact of audience-centric strategies on performance metrics.* Manage client expectations and ensure the timely delivery of high-quality work focused on achieving performance outcomes.* Proactively identify client needs and opportunities to enhance audience analytics and drive business growth* Team Leadership & Mentorship:* Provide guidance and mentorship to junior team members, fostering a collaborative environment focused on achieving performance goals.* Oversee project execution, ensuring timely delivery and adherence to quality standards for performance driven campaigns.* Share knowledge and best practices with the team, promoting continuous learning in audience analytics and addressable marketing.* Stay abreast of the latest trends and best practices in audience, data analytics, and marketing technology.**Required Skills & Experience:*** 7+ years of experience in audience strategy, data analytics, paid media or performance marketing* Strong understanding of audience segmentation, targeting, and activation techniques across various media channels, with expertise in programmatic and social media platforms.* Must have experience on LiveRamp.* Experience with data management platforms (DMPs), customer data platforms (CDPs), and other marketing technology solutions* Excellent communication, presentation, and interpersonal skills.* Proven ability to manage projects and lead teams.* Strong client management skills.* Analytical and problem-solving skills, with a focus on using data to drive performance improvements.$150,000-175,000*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*