Audience Analytics Manager — Data-Driven Growth

Omnicom Media; New York (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Discretionary time off

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York is seeking a Manager, Audience Analytics to advance addressable data-driven marketing, leveraging proprietary data to optimize planning and activation across paid, owned, and earned media. You will partner with client teams to develop audience-first strategies and measurable outcomes.

The role requires strong analytics, collaboration, and communication skills, with a focus on privacy-aware data solutions and ongoing learning in evolving MarTech and AdTech environments.

Qualifications

• Minimum 4 years of experience in audience development, data-driven marketing, and/or digital marketing.
• Experience with ad tech landscape, programmatic and omnichannel activation.
• Strong communication and presentation skills; able to translate data into client insights.

Responsibilities

• Develop audience-first, data-driven media plans aligned to client KPIs.
• Collaborate with Client Solutions to define measurement frameworks and KPIs.
• Analyze performance data and optimize campaigns across channels.
• Educate clients on data-driven marketing and addressable strategies.

Skills

Curiosity & understanding

Audience-based planning

Media planning

Ad tech platforms

Data-driven insights

Project management

Team collaboration

Communication & presentation

MS Office proficiency

Omnichannel knowledge

Tools

DSP

Ad Server

Ad Verification

Site Analytics

DMPs

CDPs

CRM platforms

Job description

Omnicom Media in New York is seeking a Manager, Audience Analytics to advance addressable data-driven marketing, leveraging proprietary data to optimize planning and activation across paid, owned, and earned media. You will partner with client teams to develop audience-first strategies and measurable outcomes.

The role requires strong analytics, collaboration, and communication skills, with a focus on privacy-aware data solutions and ongoing learning in evolving MarTech and AdTech environments.