Head of Audience Analytics & Data Strategy

Omnicom Media; Atlanta (GA); On-site; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in Atlanta seeks a Director, Audience Analytics to lead the development and implementation of audience strategy and insights for client outcomes. You will own the audience process end-to-end, collaborating with internal teams and clients to ensure insights drive marketing and media decisions.

The role requires 7+ years in audience strategy and proficiency with LiveRamp, DMPs/CDPs, and programmatic and social channels.

Qualifications

• 7+ years in audience strategy, data analytics, paid media or performance marketing.
• Expertise in audience segmentation, targeting and activation across programmatic and social channels.
• Experience with LiveRamp and marketing tech like DMPs/CDPs.
• Strong communication, presentation and interpersonal skills.
• Proven project and team management with client-facing experience.
• Analytical mindset focused on using data to drive performance.

Responsibilities

• Lead audience workstreams aligned with client goals and addressable strategies.
• Develop audience segmentation strategies in Interact stack and beyond.
• Translate insights into media planning, creative development and optimization.
• Collaborate with planning and activation teams for audience-centric campaigns.
• Monitor performance and provide real-time optimization recommendations with teams.
• Mentor junior team members and stay updated on industry trends.

Skills

Audience strategy

Data analytics

Paid media

Performance marketing

Programmatic

Social media

LiveRamp

DMPs

CDPs

Tools

LiveRamp

DMPs

CDPs

Job description

Omnicom Media in Atlanta seeks a Director, Audience Analytics to lead the development and implementation of audience strategy and insights for client outcomes. You will own the audience process end-to-end, collaborating with internal teams and clients to ensure insights drive marketing and media decisions.

The role requires 7+ years in audience strategy and proficiency with LiveRamp, DMPs/CDPs, and programmatic and social channels.