Architect of Audience & Data Strategy — Hybrid NYC

Interpublic; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Omnicom Media in New York is seeking a Director of Audience Analytics to lead audience strategy and insights across clients, owning the audience process from data to activation within programmatic and social channels. You will shape decisions that drive performance and growth.

The role requires hands-on work with audience tools, team mentorship, and collaboration with Planning, Activation and Client Solutions teams to deliver measurable outcomes.

Qualifications

• 7+ years in audience strategy, data analytics or performance marketing.
• Strong segmentation, targeting and activation across paid media channels.
• Experience with LiveRamp, DMPs, and CDPs.

Responsibilities

• Lead audience analytics and performance strategy for clients.
• Develop audience workstreams and segmentation within Interact tech stack.
• Collaborate with media planning and activation teams for audience-centric plans.
• Present insights and campaign performance to clients.
• Mentor junior team members and oversee project delivery.

Skills

Audience strategy

Data analytics

Paid media

Programmatic & Social platforms

LiveRamp

Communication & presentation

Project management

Tools

LiveRamp

DMPs

CDPs

Marketing tech platforms

Job description

Omnicom Media in New York is seeking a Director of Audience Analytics to lead audience strategy and insights across clients, owning the audience process from data to activation within programmatic and social channels. You will shape decisions that drive performance and growth.

The role requires hands-on work with audience tools, team mentorship, and collaboration with Planning, Activation and Client Solutions teams to deliver measurable outcomes.