Global B2B Audience Strategy Leader

Omnicom Media; New York (NY); On-site; USD 180,000 - 200,000; Full time

Benefits offered by this job

Medical & dental coverage

401(k) plan

Flex spending

Stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York seeks a Group Director, Audience Analytics to shape data-driven audience visions and translate them into actionable plans across the client’s product portfolio. You will partner with client teams and internal experts to drive pipeline growth through insights and segmentation.

The role requires strong storytelling with data, cross-functional leadership, and a proven ability to influence senior stakeholders in a fast-paced, global environment.

Qualifications

• Proven success delivering B2B addressable account strategies that drive pipeline.
• Strong understanding of buyer personas, segmentation, and activation across B2B channels.
• Experience with data management platforms and marketing tech solutions.

Responsibilities

• Lead audience strategy development and addressable frameworks aligned with client objectives.
• Champion innovative targeting, segmentation, and activation approaches across product lines.
• Create compelling narratives and presentations translating insights into business value for executives.
• Develop and maintain audience playbooks documenting best practices and techniques.

Skills

Audience strategy

Account-based marketing

Data storytelling

C-suite communication

Stakeholder management

Education

Bachelor's degree in Marketing/Analytics

Tools

Omni platform

DMPs/CDPs

AI tooling

Job description

Omnicom Media in New York seeks a Group Director, Audience Analytics to shape data-driven audience visions and translate them into actionable plans across the client’s product portfolio. You will partner with client teams and internal experts to drive pipeline growth through insights and segmentation.

The role requires strong storytelling with data, cross-functional leadership, and a proven ability to influence senior stakeholders in a fast-paced, global environment.