Group Director, Data Analytics & Insights

Initiative; Chicago (IL); Hybrid; USD 180,000 - 200,000; Full time

Job summary

Omnicom is seeking a senior data and analytics leader to join the Business Analytics team in the United States. The role focuses on consulting with clients, defining analytics roadmaps, leading segmentation, and advising on audience strategy and measurement.

You will mentor staff and drive adoption of advanced analytics. Strong leadership, communication and data storytelling skills are essential, with extensive experience in marketing analytics and data-driven campaigns.

Qualifications

• University degree and 11+ years of data/analytics experience in advertising or marketing.
• Knowledge of agency-side media campaign planning is desirable, but not required.
• Experience with 1st/3rd party data, data lakes and data clean rooms.

Responsibilities

• Consult with clients to identify business problems and develop analytics roadmaps.
• Lead consumer segmentation and audience identification.
• Advise clients on audience strategy, measurement and analytics.
• Develop and execute measurement plans and update them with new learnings.
• Mentor direct reports and drive career growth.
• Stay ahead of industry trends through research and training.

Skills

Marketing analytics

Audience segmentation

Client relationship management

Leadership

Communication & presentation

Data storytelling

Education

University degree + 11+ years data & analytics experience

Job description

Omnicom is seeking a senior data and analytics leader to join the Business Analytics team in the United States. The role focuses on consulting with clients, defining analytics roadmaps, leading segmentation, and advising on audience strategy and measurement.

You will mentor staff and drive adoption of advanced analytics. Strong leadership, communication and data storytelling skills are essential, with extensive experience in marketing analytics and data-driven campaigns.