GTM Systems Manager: Lifecycle, Routing & CRM Automation

12twenty

United States

Remote

USD 90,000 - 140,000

Full time

2 days ago

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Job summary

12twenty is seeking a systems-focused administrator to own the GTM systems landscape. You will manage Salesforce and HubSpot, integrate Nooks, ZoomInfo, and Gong, and maintain configuration standards.

The role covers end-to-end lead lifecycle, routing logic, and territory enforcement, with dashboards and analytics to drive leadership KPIs. You will build automated workflows across Flow, Zapier, or Workato and connect product data to Salesforce for scoring and alerts, enabling faster

Qualifications

Experience administering Salesforce and HubSpot.
Proficient in data enrichment, deduplication and lead scoring.
Ability to build routing logic and territory rules.

Responsibilities

Own end-to-end lead lifecycle: capture, deduplication, enrichment, scoring, and assignment.
Build routing logic in Salesforce Flow for round-robin and territory rules.
Maintain territory models and enforce rules of engagement.
Manage HubSpot and Salesforce integration with field mapping and error monitoring.
Build automated workflows using Flow, Zapier, or Workato.
Connect 12twenty product data to Salesforce for lead scoring and alerts.
Build Salesforce dashboards for leadership KPI reviews.
Report on full funnel by business and lead source.
Monitor speed-to-lead and SDR adherence to service-level agreements.