GTM Systems Manager (Fully Remote)

12twenty; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

12twenty is seeking a systems-focused administrator to own the GTM systems landscape. You will manage Salesforce and HubSpot, integrate Nooks, ZoomInfo, and Gong, and maintain configuration standards.

The role covers end-to-end lead lifecycle, routing logic, and territory enforcement, with dashboards and analytics to drive leadership KPIs. You will build automated workflows across Flow, Zapier, or Workato and connect product data to Salesforce for scoring and alerts, enabling faster

Qualifications

• Experience administering Salesforce and HubSpot.
• Proficient in data enrichment, deduplication and lead scoring.
• Ability to build routing logic and territory rules.

Responsibilities

• Own end-to-end lead lifecycle: capture, deduplication, enrichment, scoring, and assignment.
• Build routing logic in Salesforce Flow for round-robin and territory rules.
• Maintain territory models and enforce rules of engagement.
• Manage HubSpot and Salesforce integration with field mapping and error monitoring.
• Build automated workflows using Flow, Zapier, or Workato.
• Connect 12twenty product data to Salesforce for lead scoring and alerts.
• Build Salesforce dashboards for leadership KPI reviews.
• Report on full funnel by business and lead source.
• Monitor speed-to-lead and SDR adherence to service-level agreements.

Skills

Salesforce admin

HubSpot admin

Lifecycle management

Data cleaning and deduplication

Lead routing design

Tools

Salesforce

HubSpot

Nooks

ZoomInfo

Gong

Zapier

Workato

Salesforce Flow

Job description

GTM Systems Administration and Ownership:

• Serve as primary administrator for Salesforce and HubSpot.
• Own administration of Nooks, ZoomInfo, and Gong integrations.
• Maintain system documentation and configuration standards.

Lead Lifecycle, Routing, and Territory Management:

• Own end-to-end lead lifecycle: capture, deduplication, enrichment, scoring, and assignment.
• Build routing logic in Salesforce Flow for round-robin and territory rules.
• Maintain territory models and enforce rules of engagement.

Systems Integration and Automation:

• Manage HubSpot and Salesforce integration with field mapping and error monitoring.
• Build automated workflows using Flow, Zapier, or Workato.
• Connect 12twenty product data to Salesforce for lead scoring and alerts.

Funnel Performance, Reporting, and Analytics:

• Build Salesforce dashboards for leadership KPI reviews.
• Report on full funnel by business and lead source.
• Monitor speed-to-lead and SDR adherence to service-level agreements.

12twenty

12twenty is a leading career services and early-career recruiting platform connecting universities, students, alumni, and employers. It is a fast-growing organization with a go-to-market team selling to both universities and employers.