GTM Strategy & Operations Lead — Revenue Enablement

Affirm, Inc.; New York (NY); Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Remote-first compensation structure

Spending wallets for expenses

Mental healthcare program

Parental leave 18 weeks

Job summary

Affirm, Inc. is seeking a Lead, Go-to-Market Operations to own end-to-end GTM for a product line, partnering with Product, Legal, Risk, and Pricing to translate strategy into field-ready execution.

You will build playbooks, drive adoption, analyze performance data, and align cross-functional teams to accelerate revenue growth while navigating ambiguous opportunities in a remote-first environment.

Qualifications

• Ability to turn vague directives into actionable GTM plans.
• Experience leveraging AI tools to improve workflows.
• Strong analytical instincts using adoption data.
• Excellent written and verbal communication.
• Ability to own GTM motion end-to-end.

Responsibilities

• Own GTM operations for product lines end-to-end.
• Translate inputs from Product, Legal, Risk into executable processes.
• Build and maintain contract renewal and pricing playbooks.
• Analyze performance data to identify launch risks.

Skills

Go-to-market strategy

AI tools utilization

Data analysis

Cross-functional collaboration

Storytelling/writing

Tools

SQL

Pricing tools

AI tooling

Job description

Affirm, Inc. is seeking a Lead, Go-to-Market Operations to own end-to-end GTM for a product line, partnering with Product, Legal, Risk, and Pricing to translate strategy into field-ready execution.

You will build playbooks, drive adoption, analyze performance data, and align cross-functional teams to accelerate revenue growth while navigating ambiguous opportunities in a remote-first environment.