GTM Strategy Lead — AI-Driven Growth & Education

Brightwheel; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Brightwheel is seeking a strategic operator to independently lead high-complexity GTM initiatives for its Education products. You will own end-to-end go-to-market motions, from diagnosis and audience positioning to channel strategy, enablement, and measurement.

You will partner with Sales, Marketing, and Analytics to build compelling messaging, campaigns, and programs. A track record of driving revenue growth through data-driven decisions and AI-enabled automation is expected.

Qualifications

• Experience leading cross-functional GTM initiatives.
• Ability to diagnose business problems and build business cases.
• Proven track record of turning insights into measurable revenue or adoption.

Responsibilities

• Independently lead multiple high-complexity GTM initiatives that drive acquisition, adoption, expansion, and retention.
• Roll out new products and go-to-market motions from diagnosis through launch and measurement.
• Partner with Sales Enablement to build messaging and resources for Education products.
• Collaborate with Marketing on campaigns, lifecycle programs, and ecommerce initiatives.
• Establish operating rhythms and metrics, including AI-driven automation, to scale repeatable processes.

Skills

GTM strategy

Cross-functional collaboration

Data-driven decision making

AI-driven automation

Stakeholder influence

Program management

Sales enablement

Market analysis

Tools

AI tools

Job description

Brightwheel is seeking a strategic operator to independently lead high-complexity GTM initiatives for its Education products. You will own end-to-end go-to-market motions, from diagnosis and audience positioning to channel strategy, enablement, and measurement.

You will partner with Sales, Marketing, and Analytics to build compelling messaging, campaigns, and programs. A track record of driving revenue growth through data-driven decisions and AI-enabled automation is expected.