Senior GTM Strategy Lead — Education & Growth

Brightwheel; United States; Hybride; USD 171 000 - 209 000; Plein temps

Résumé du poste

Brightwheel is hiring for a senior GTM operations leader to drive acquisition, adoption, and retention across its Education products. You will roll out new products, develop end-to-end go-to-market motions, and align Sales, Marketing, and Finance to build scalable initiatives.

The role emphasizes data-driven decision making, AI-powered automation, and clear communication with senior leadership. A distributed US team with select offices supports a hybrid work model.

Qualifications

• Led multiple complex, cross-functional GTM, growth or business-ops initiatives from strategy through execution and measurement.
• Independently determined how to achieve a defined business goal with limited instruction and delivered a measurable result.
• Built and executed programs that drove revenue, conversion, adoption, expansion, or retention.

Responsabilités

• Lead multiple high-complexity cross-functional GTM initiatives driving acquisition, adoption, expansion, and retention across brightwheel's Education products.
• Roll out new products and go-to-market motions for Education, owning strategy end-to-end from diagnosis to channel strategy, enablement, launch, and measurement.
• Partner with Sales and Sales Enablement to build messaging, training, and resources for Education products.
• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
• Independently scope and run quantitative and qualitative analyses with Finance and Analytics to diagnose business problems and opportunities.
• Establish operating rhythms, metrics, and systems including AI-driven automation to turn wins into repeatable processes.
• Communicate progress, insights, and recommendations to working teams, senior leaders, and executives.

Connaissances

Cross-functional leadership

GTM strategy

Data-driven analysis

AI tools

Sales enablement

Outils

AI tools

Description du poste

Brightwheel is hiring for a senior GTM operations leader to drive acquisition, adoption, and retention across its Education products. You will roll out new products, develop end-to-end go-to-market motions, and align Sales, Marketing, and Finance to build scalable initiatives.

The role emphasizes data-driven decision making, AI-powered automation, and clear communication with senior leadership. A distributed US team with select offices supports a hybrid work model.