GTM Strategy Lead for Cross-Functional Growth

Brightwheel; United States; Remote; USD 140,000 - 180,000; Full time

Job summary

Brightwheel is seeking a senior GTM leader to independently drive high-complexity, cross-functional go-to-market initiatives across education-focused programs. You’ll own priority GTM initiatives end-to-end, including positioning, channel strategy, and launch, while partnering with Sales, Marketing, Finance, and Analytics to build strategy and business cases.

Ideal candidates bring 7+ years in GTM strategy, growth, or related roles, a track record of turning ideas into launched, measured

Qualifications

• 7+ years of experience in GTM strategy, growth, marketing, or business operations.
• Led complex cross-functional initiatives from strategy through execution and measurement.
• Delivered measurable improvements in revenue, conversion, acquisition, or retention.

Responsibilities

• Independently lead multiple high-complexity, cross-functional GTM initiatives.
• Own priority Education GTM initiatives end-to-end, including positioning, channel strategy, and launch.
• Partner with Sales, Marketing, Finance, and Analytics to build strategy and business cases.

Skills

GTM strategy

Cross-functional collaboration

Growth

Marketing

Business operations

AI automation

Job description

Brightwheel is seeking a senior GTM leader to independently drive high-complexity, cross-functional go-to-market initiatives across education-focused programs. You’ll own priority GTM initiatives end-to-end, including positioning, channel strategy, and launch, while partnering with Sales, Marketing, Finance, and Analytics to build strategy and business cases.

Ideal candidates bring 7+ years in GTM strategy, growth, or related roles, a track record of turning ideas into launched, measured