GTM Strategy Lead for Education Growth

Brightwheel; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

Brightwheel is seeking a strategic Growth/Go-To-Market leader to drive education product adoption across the United States.

You will roll out new go-to-market motions, own the strategy end-to-end—from diagnosis and audience to channel strategy and sales enablement—while partnering with Sales and Marketing to meet revenue goals. You’ll integrate AI-driven automation to create repeatable processes and measurable impact.

Responsibilities

• Independently lead multiple high-complexity, cross-functional GTM initiatives that drive acquisition, adoption, expansion, and retention across Brightwheel's Education products.
• Roll out new products and go-to-market motions for the Education business, owning the strategy end-to-end - from initial diagnosis and audience/positioning through channel strategy, sales enablement, launch, and measurement.
• Partner with Sales and Sales Enablement to build the messaging, training, and resources that help reps effectively position and sell Education products.
• Collaborate with Marketing on campaigns, promotions, events, lifecycle programs, and ecommerce initiatives that support Education revenue goals.
• Independently scope and run quantitative and qualitative analyses to diagnose business problems, evaluate opportunities, and build business cases with Finance and Analytics.
• Establish operating rhythms, metrics, and systems - including AI-driven automation - that improve accountability and turn one-off wins into repeatable processes.
• Communicate progress, insights, and recommendations clearly to working teams, senior leaders, and executive stakeholders.

Job description

Brightwheel is seeking a strategic Growth/Go-To-Market leader to drive education product adoption across the United States.

You will roll out new go-to-market motions, own the strategy end-to-end—from diagnosis and audience to channel strategy and sales enablement—while partnering with Sales and Marketing to meet revenue goals. You’ll integrate AI-driven automation to create repeatable processes and measurable impact.