GTM & Lifecycle Campaign Lead

Snapchat; Santa Clarita (CA); On-site; USD 107,000 - 161,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Emotional and mental health support

Job summary

Snap Inc. is seeking a GTM & Lifecycle Specialist to join the Consumer Product GTM & Snapchat Performance Marketing team. You will help execute GTM launches and lifecycle campaigns to educate users, drive feature adoption, and improve retention.

The role requires strong organization, precise execution across multiple workstreams, and collaboration with Product, Growth, Marketing, and Legal. Office-based role in a fast-paced environment with 1+ years of growth marketing exposure.

Qualifications

• Strong organizational and project coordination skills in a fast-moving environment.
• Excellent written and verbal English communication skills; keep partners aligned.
• High attention to detail and operational rigor in campaign setup and launch coordination.

Responsibilities

• Support GTM launches across Snapchat consumer product surfaces with launch plans and briefs.
• Own defined launch workstreams, track milestones, and escalate risks early.
• Coordinate lifecycle campaigns from audience mapping to tracking and scheduling.
• Perform campaign QA to ensure accuracy and readiness before launch.
• Contribute post-launch insights and opportunities for optimization.

Skills

Organizational skills

Project coordination

Written and verbal communication

Attention to detail

Analytical mindset

Collaboration

Calm under pressure

Cross-functional teamwork

Tools

Google Workspace

Coda

Jira

Slack

Job description

Snap Inc. is seeking a GTM & Lifecycle Specialist to join the Consumer Product GTM & Snapchat Performance Marketing team. You will help execute GTM launches and lifecycle campaigns to educate users, drive feature adoption, and improve retention.

The role requires strong organization, precise execution across multiple workstreams, and collaboration with Product, Growth, Marketing, and Legal. Office-based role in a fast-paced environment with 1+ years of growth marketing exposure.