GTM Launch Strategist

Nelnet; Columbus (NE); Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

HSA and FSA

401K with company match

Tuition reimbursement

Life Insurance & AD&D

Employee stock purchase program

Wellness program

Job summary

Nelnet is seeking a GTM Launch Manager to lead go-to-market strategies for new products and initiatives. This remote, full-time role partners with cross-functional teams to ensure market readiness, messaging clarity, and strong customer adoption across channels.

The position requires 7+ years in go-to-market and product marketing, with a proven track record launching new products and scaling GTM programs. Education technology or B2B experience is preferred.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent relevant professional experience.
• 7+ years of go-to-market strategy, product marketing, or related experience.
• Experience designing and executing GTM strategy for a net-new product.
• Experience taking a new product from pre-launch through market entry.
• Understanding of positioning, messaging, demand generation, and sales enablement as part of GTM.

Responsibilities

• Design and own the integrated go-to-market strategy and launch plan with target audiences, messaging, channels, and measures of success.
• Develop and refine market positioning, buyer value propositions, and supporting tools for awareness and sales enablement.
• Design drive market activation and demand-gen approaches across campaigns, events, partnerships, and channels.
• Build sales enablement and market-facing resources including case studies, references, and RFP support.
• Translate market feedback into GTM decisions and refine messaging and programs accordingly.
• Scope and manage agencies, contractors, and partners to execute the GTM strategy.
• Define measures and rhythm to evaluate GTM performance and adjust priorities.
• Continuously evaluate GTM approach to build a scalable growth engine.

Skills

GTM strategy

Cross-functional leadership

Market analysis

Communication

Strategic thinking

Education

Bachelor’s degree in marketing or related field

Job description

Nelnet is seeking a GTM Launch Manager to lead go-to-market strategies for new products and initiatives. This remote, full-time role partners with cross-functional teams to ensure market readiness, messaging clarity, and strong customer adoption across channels.

The position requires 7+ years in go-to-market and product marketing, with a proven track record launching new products and scaling GTM programs. Education technology or B2B experience is preferred.