GTM Strategy & Launch Lead

ADT; Boca Raton (FL); Híbrido; USD 150.000 - 210.000; Jornada completa

Descripción de la vacante

ADT is seeking a Senior Manager, GTM Strategy, Planning & Execution to lead the strategy and integrated execution of ADT's go-to-market moments, including product launches and growth initiatives. This leader coordinates Product, Marketing, Sales, Finance, Pricing, Technology, Operations and other teams around a clear strategy, integrated plan, and measurable outcomes.

The role requires moving seamlessly between strategy and execution: structuring complex problems, making clear choices, aligning

Formación

• 8+ years of experience in go-to-market strategy, growth, product marketing, commercial strategy, management consulting, or related roles.
• Significant experience in a B2C business with high-volume customer acquisition and sales.
• Demonstrated experience leading new product introductions, feature launches, or major commercial initiatives from strategy through execution.
• Strong working knowledge of growth and performance marketing, customer acquisition, funnel management, and sales conversion.
• Proven track record leading complex, cross-functional initiatives involving Product, Marketing, Sales, Finance, Pricing, Technology, and/or Operations.
• Strong analytical and problem-solving skills, with demonstrated ability to turn data and ambiguity into clear recommendations and action.
• Exceptional written, verbal, and executive-level presentation skills.
• Bachelor's degree or equivalent experience.

Responsabilidades

• Set GTM strategy: Define the go-to-market strategy for new products, features, offers, and other priority growth initiatives; identify audiences and tying them to products and offers.
• Build the integrated plan: Translate strategy into clear objectives, workstreams, milestones, owners, dependencies, and measures of success.
• Build GTM discipline and connect the enterprise: Develop repeatable planning, governance, measurement, and post-launch practices that increase the speed and effectiveness of future launches. Align Product, Marketing, Sales, Finance, Pricing, Technology, Operations, and other partners around one integrated plan.
• Drive execution: Methodically lead cross-functional teams on a regular cadence from strategy through launch, ensuring teams remain aligned, dependencies are resolved, and commitments are delivered.
• Ensure launch readiness: Establish the qualitative & quantitative heuristics that we will use to measure health of any given GTM launch plan.
• Drive decisions: Bring structure to complex or ambiguous issues, frame choices and trade-offs, and enable timely executive decisions.
• Manage to outcomes: Establish clear success measures upfront and track performance against business goals, including demand, sales, installs, revenue, and acquisition economics.
• Set scalable foundation: translate learnings into scalable & repeatable playbook for subsequent GTM moments that matter.

Conocimientos

Strategic thinking

Analytical thinking

Commercial acumen

GTM leadership

Cross-functional leadership

Execution excellence

Executive communication

Educación

Bachelor's degree or equivalent experience

MBA or relevant advanced degree

Descripción del empleo

ADT is seeking a Senior Manager, GTM Strategy, Planning & Execution to lead the strategy and integrated execution of ADT's go-to-market moments, including product launches and growth initiatives. This leader coordinates Product, Marketing, Sales, Finance, Pricing, Technology, Operations and other teams around a clear strategy, integrated plan, and measurable outcomes.

The role requires moving seamlessly between strategy and execution: structuring complex problems, making clear choices, aligning