GTM Engine Architect for Evergreen Alternatives

equi; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Equi is seeking an Agentic GTM Lead to build our go-to-market engine and own it as it scales. You design and run the systems that create demand, including content, social presence, SEO/GEO, and outbound, along with the automation and AI that tie them together. You own the machine end to end, from strategy to infrastructure to the pipeline and the audience it produces.

Above all, you come with ideas. This is not a role where we hand you a plan to execute.

Responsibilities

• Serve as the source of net-new demand-generation ideas for Equi: the channels, angles, and experiments no one here has thought of
• Come ready to build, test, and scrap fast, with the judgment to know which is which
• Exercise significant autonomy, taking ownership of complex programs from conception through post-launch iteration
• Take what's already working today, our current outbound and content, and turn it into a system that compounds
• Build what's missing: content, social, SEO/GEO, email, outbound, website, and the automation underneath
• Make critical technical decisions and architect scalable systems for a growing platform
• Run the Founders' content engine: podcast, video, and webinars, including how content gets produced, packaged, routed, and pushed across channels, and the cadence behind it
• Turn one two-hour session with a principal into weeks of content: a podcast, a webinar clip, a LinkedIn post, a thread
• Hold the cadence so there are no gaps. We should never be four months out wondering why a podcast hasn't shipped
• Stand up and run our social and thought-leadership presence, LinkedIn and X especially, and build CIO-level visibility
• Build toward a recognizable, near-viral voice positioning Equi as the experts in evergreen alternative solutions for the wealth channel
• Own the voice and audience matrix that keeps every piece on-message for the right reader
• Build signal-based outbound: data enrichment, lead and account scoring, personalization, sequencing, deliverability, routing, and t

Job description

Equi is seeking an Agentic GTM Lead to build our go-to-market engine and own it as it scales. You design and run the systems that create demand, including content, social presence, SEO/GEO, and outbound, along with the automation and AI that tie them together. You own the machine end to end, from strategy to infrastructure to the pipeline and the audience it produces.

Above all, you come with ideas. This is not a role where we hand you a plan to execute.