GTM Automation & Pipeline Engineer

ICREON; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Icreon is seeking a GTM Engineer who sits with Sales, owning inbound pipeline, ABM pursuit, and content that moves commercial conversations. You will design sequencing, targeting logic, messaging, and cadence to generate qualified pipeline for Sales.

You will own SEO and web presence, manage marketing infrastructure, CRM hygiene, enrichment, automation, and analytics, building repeatable workflows that reduce manual work and surface signal from noise.

Qualifications

• 3+ years in GTM, growth, demand generation, or revenue marketing in B2B services, consulting, or technology
• Hands-on experience building and running outbound campaigns with measurable pipeline outcomes
• Demonstrated ability to produce content that drives commercial outcomes, not just engagement
• Familiarity with modern GTM tooling across enrichment, sequencing, automation, and CRM

Responsibilities

• Inbound Pipeline — Design, build, and run campaigns that generate qualified pipeline for Sales. Own the sequencing, targeting logic, messaging, and iteration cadence.
• Account-Based Pursuit Support — Work directly with Sales on specific account targets. Build personalized outreach, research dossiers, and campaign assets for named accounts Icreon is actively pursuing.
• Content as a Pipeline Tool — Produce content—posts, articles, case studies, thought leadership—explicitly designed to create commercial conversations, not brand awareness.
• SEO and Web Presence — Own Icreon\'s search presence as a demand channel. Identify gaps, build content against them, and measure what drives inbound from the right buyer profiles.
• Marketing Infrastructure — Own the toolstack: CRM hygiene, sequencing tools, enrichment, automation, analytics. Build workflows that eliminate manual effort and surface signal from noise.

Skills

Systems thinking

Strong writer

Commercial mindset

Analytical mindset

Growth marketing

Tools

Apollo

Cognism

Clearbit

AirOps

n8n

HeyGen

Higgsfield

Seedance

Runway

Claude

ChatGPT

Copy.ai

6sense

HockeyStack

Cargo

Perplexity

Ahrefs

Semrush

Job description

Icreon is seeking a GTM Engineer who sits with Sales, owning inbound pipeline, ABM pursuit, and content that moves commercial conversations. You will design sequencing, targeting logic, messaging, and cadence to generate qualified pipeline for Sales.

You will own SEO and web presence, manage marketing infrastructure, CRM hygiene, enrichment, automation, and analytics, building repeatable workflows that reduce manual work and surface signal from noise.