GTM Enablement Program Lead for Revenue Growth

Fullbay, Inc.; Phoenix (AZ); On-site; USD 110,000 - 150,000; Full time

Job summary

Fullbay, Inc. is seeking a GTM Enablement Program Manager to own readiness and performance for Marketing, BDR, and Sales.

You will lead end-to-end enablement initiatives, build scalable content, and govern the asset library while partnering with Revenue Enablement and People Experience to onboard new hires. You will align cross-functional teams, design launch readiness, create talk tracks, and measure impact on win rate and speed to productivity.

Qualifications

• Bachelor’s degree and 3–5 years in sales enablement or related GTM function.
• Proven track record owning end-to-end enablement programs.
• Experience building sales-facing content and delivering it live.
• Strong ability to translate launches into actionable team readiness.

Responsibilities

• Holds direct working relationships to surface enablement needs and align success metrics.
• Translate product releases and pricing changes into team playbooks.
• Build and maintain talk tracks, plays, and demos aligned to GTM motion.
• Own enablement content management, governance, and asset freshness.
• Design onboarding playbooks and drive manager-led adoption.
• Define measures for program impact and report on win rate and deal size.
• Coordinate multiple launches with cross-functional stakeholders.

Skills

Enablement lifecycle

Sales enablement

Program management

Cross-functional alignment

Content development

Communication skills

Decision making

Autonomy

Salesforce knowledge

Education

Bachelor's degree in Business, Communications, Marketing, Education, or related field

Tools

Salesforce

Conversation intelligence tools

AI tools

Job description

Fullbay, Inc. is seeking a GTM Enablement Program Manager to own readiness and performance for Marketing, BDR, and Sales.

You will lead end-to-end enablement initiatives, build scalable content, and govern the asset library while partnering with Revenue Enablement and People Experience to onboard new hires. You will align cross-functional teams, design launch readiness, create talk tracks, and measure impact on win rate and speed to productivity.