GTM Enablement Architect — Launch & Enablement Leader

Phx Fwd; Phoenix (AZ); On-site; USD 85,000 - 130,000; Full time

Job summary

Fullbay, the leading cloud-based shop management software for heavy-duty repair shops, seeks a GTM Enablement Program Manager to own readiness and performance for Marketing, BDR, and Sales. You will drive launch readiness, build talk tracks, and manage content governance to keep enablement assets current and on-message.

This role partners with Revenue Enablement and People Experience, requires strong program management, cross-functional influence, and ability to translate product changes into

Qualifications

• Bachelor's degree or higher in Business, Marketing, or related field.
• 3–5 years of experience in sales enablement, revenue enablement, or related GTM functions.
• Experience building sales-facing enablement content (talk tracks, plays, training materials, coaching guides).

Responsibilities

• Owns discovery and cross-functional alignment with Sales, BDR, and Marketing leadership, Product Marketing, and Sales Ops.
• Owns launch and change readiness for GTM motions; translates product releases and pricing changes into enablement.
• Builds talk tracks, plays, discovery guides, objection handling, and demo narratives grounded in Fullbay's GTM motion.
• Owns enablement content management system, governance, taxonomy, versioning, and asset retirement.
• Manages Revenue Team onboarding foundation and onboarding playbooks; ensures managers reinforce sessions.

Skills

GTM enablement

Sales enablement

Cross-functional

Program management

Content governance

Talk tracks

Education

Bachelor's degree in Business/Marketing/related

Tools

Salesforce

Sales analytics tools

Job description

Fullbay, the leading cloud-based shop management software for heavy-duty repair shops, seeks a GTM Enablement Program Manager to own readiness and performance for Marketing, BDR, and Sales. You will drive launch readiness, build talk tracks, and manage content governance to keep enablement assets current and on-message.

This role partners with Revenue Enablement and People Experience, requires strong program management, cross-functional influence, and ability to translate product changes into