GTM Enablement Lead: Onboarding & Ramp Mastery

Anthropic Limited; San Francisco, Northern (CA, KY); Hybrid; USD 190,000 - 270,000; Full time

Job summary

Anthropic is seeking a GTM Onboarding Lead to design and run onboarding cohorts for new GTM hires, building curriculum, coordinating facilitators across Sales, Marketing, Applied AI, and Product, and ensuring cohorts are ready for real customer conversations.

You'll own post-onboarding ramp, track attendance, gather feedback, and build the operational machinery behind the program, using Claude to automate as much as possible. This cross-functional role reports to GTM Enablement.

Qualifications

• Experience in sales enablement or program management.
• Designed and delivered onboarding or training programs for sales teams.
• Translate technical concepts for non-technical audiences.
• Collaborate across GTM, product, and marketing teams.

Responsibilities

• Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement
• Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools accessible to sellers from a range of backgrounds
• Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires
• Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers
• Build and maintain the program's operational infrastructure and automate recurring work using Claude
• Measure program effectiveness and present findings to GTM leadership
• Build 30/60/90 day ramp plans and post-onboarding resources
• Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps
• Adapt and extend the program for international GTM teams and new role types
• Demonstrate strong program management and adult-learning principles

Skills

Sales enablement

Program management

Onboarding design

Cross-functional collaboration

Communication skills

AI/Claude familiarity

Education

Bachelor's degree

Tools

Salesforce

Gong

Claude AI

Job description

Anthropic is seeking a GTM Onboarding Lead to design and run onboarding cohorts for new GTM hires, building curriculum, coordinating facilitators across Sales, Marketing, Applied AI, and Product, and ensuring cohorts are ready for real customer conversations.

You'll own post-onboarding ramp, track attendance, gather feedback, and build the operational machinery behind the program, using Claude to automate as much as possible. This cross-functional role reports to GTM Enablement.