Sales Enablement Lead, GTM Onboarding

EngineersOfAI; San Francisco, Northern (CA, KY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Anthropic is seeking a Go-To-Market Onboarding Lead to own the end-to-end onboarding program for new GTM hires, coordinating curriculum, facilitators, and live sessions. You’ll measure ramp and drive improvements to ensure readiness for customer conversations.

You’ll work with Sales, Marketing, Applied AI, and Product to keep content current and scalable, including leveraging Claude to automate repetitive tasks, and you’ll help extend the program to international teams.

Qualifications

• Experience in sales enablement or program management.
• Designed onboarding or training programs for sales teams.
• Translate technical product concepts into clear, practical language for non-technical audiences.
• Bring strong program management skills with a track record of running recurring, multi-stakeholder operations.
• Apply adult learning principles to training design.
• Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership.

Responsibilities

• Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement.
• Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools accessible to sellers from a range of backgrounds.
• Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change.
• Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on cohort composition and running mock discovery calls.
• Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude.
• Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings to GTM leadership.
• Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota.
• Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps.
• Work with the global enablement team to adapt and extend the program for international GTM teams and new role types.

Skills

Sales enablement

Program management

Onboarding design

Training delivery

Curriculum design

Communication

Facilitation

Tools

Salesforce

Gong

Apollo

Job description

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic's Go-To-Market team is growing quickly, and every new Account Executive, BDR, and GTM teammate we hire needs to become productive, confident, and credible on Claude faster than at any other company. The GTM Onboarding program is one way that happens. It's the first experience new hires have of how we sell, who our customers are, what our products do, and how we work together — and it sets the trajectory for their ramp.

We're looking for someone to own that program end to end. You'll design and run recurring onboarding cohorts for new GTM hires: building the curriculum, coordinating facilitators from across Sales, Marketing, Applied AI, and Product, running live sessions, and making sure every cohort leaves ready to have real customer conversations. This person will be the front door to GTM. You will set the tone for new hires’ first impression of Anthropic and our team.

You'll also own what happens after onboarding ends. That means measuring ramp, tracking attendance and comprehension, gathering feedback, and using what you learn to improve the next cycle. You’ll build and maintain the operational machinery behind the program — rosters, calendars, facilitator communications, mock discovery calls — and you'll use Claude itself to automate as much of it as possible.

This is a highly cross-functional role. You'll partner with GTM leadership, hiring managers, Revenue Operations, Marketing, and product teams to keep the program current as our products and sales motions evolve. You’ll work closely with subject matter experts, but you'll need to be a generalist who can help new hires connect the dots and build robust mental models for how the business operates.

This role reports into the GTM Enablement team.

Key responsibilities

• Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement
• Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools (Salesforce, Gong, Apollo, and others) accessible to sellers from a range of backgrounds
• Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change
• Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on each cohort's composition and running mock discovery calls with new AEs
• Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude
• Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings and recommendations to GTM leadership
• Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota
• Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps and incorporate new content into the program
• Work with the global enablement team to adapt and extend the program for international GTM teams and new role types as the organization grows

Minimum qualifications

• Experience in sales enablement, and/or program management-related roles
• Have designed and delivered onboarding or training programs for sales teams, including building curriculum and facilitating live sessions
• Can translate technical product concepts into clear, practical language for non-technical audiences
• Bring strong program management skills, with a track record of running recurring, multi-stakeholder operations reliably
• Apply adult learning principles to how you design and sequence training
• Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership
• Work effectively in fast-moving environments with high