GTM Onboarding & Enablement Lead

EngineersOfAI; San Francisco (CA); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Anthropic is seeking a Go-To-Market Onboarding Lead to own the end-to-end onboarding program for new GTM hires, coordinating curriculum, facilitators, and live sessions. You’ll measure ramp and drive improvements to ensure readiness for customer conversations.

You’ll work with Sales, Marketing, Applied AI, and Product to keep content current and scalable, including leveraging Claude to automate repetitive tasks, and you’ll help extend the program to international teams.

Qualifications

• Experience in sales enablement or program management.
• Designed onboarding or training programs for sales teams.
• Translate technical product concepts into clear, practical language for non-technical audiences.
• Bring strong program management skills with a track record of running recurring, multi-stakeholder operations.
• Apply adult learning principles to training design.
• Communicate clearly and credibly with new hires, facilitators, and senior GTM leadership.

Responsibilities

• Own the GTM Onboarding program end to end: curriculum design, cohort scheduling, facilitator coordination, live delivery, and continuous improvement.
• Design and deliver training that makes Anthropic's products, sales motions, customer stories, and tools accessible to sellers from a range of backgrounds.
• Serve as an extension to subject matter experts on Claude for Enterprise, Claude Code, and the Claude Developer Platform for new GTM hires, and keep onboarding content accurate as products change.
• Recruit, prepare, and support a rotating bench of internal facilitators and field volunteers, including briefing them on cohort composition and running mock discovery calls.
• Build and maintain the program's operational infrastructure — rosters, calendar logistics, and communications — and automate recurring work using Claude.
• Measure program effectiveness through attendance, comprehension checks, feedback surveys, and ramp metrics, and present findings to GTM leadership.
• Build and maintain 30/60/90 day ramp plans and post-onboarding resources that carry new hires from cohort to quota.
• Partner with hiring managers, Revenue Operations, Marketing, and product teams to identify enablement gaps.
• Work with the global enablement team to adapt and extend the program for international GTM teams and new role types.

Skills

Sales enablement

Program management

Onboarding design

Training delivery

Curriculum design

Communication

Facilitation

Tools

Salesforce

Gong

Apollo

Job description

Anthropic is seeking a Go-To-Market Onboarding Lead to own the end-to-end onboarding program for new GTM hires, coordinating curriculum, facilitators, and live sessions. You’ll measure ramp and drive improvements to ensure readiness for customer conversations.

You’ll work with Sales, Marketing, Applied AI, and Product to keep content current and scalable, including leveraging Claude to automate repetitive tasks, and you’ll help extend the program to international teams.