GTM Enablement Lead: Drive Campaign Velocity

Cisco Systems, Inc.; Clegg (NC); In loco; USD 120.000 - 152.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

401(k) match

Paid parental leave

Disability coverage

Life insurance

Paid holidays

Volunteer days

Descrizione del lavoro

Cisco's GTM Readiness & Performance team helps our global marketing organization work smarter by connecting people, processes, and platforms marketers use to carry go-to-market work through execution.

As the GTM Operations & Enablement Lead, you'll own the operational enablement roadmap, turning campaign and related go-to-market process standards, business rules, and platform updates into clear guidance, training, and repeatable workflows so marketers can adopt new capabilities and execute this

Competenze

• Bachelor's degree with 7+ years of relevant experience, or Master's with 4+ years of relevant experience in Marketing Operations, GTM Enablement, Campaign Operations, Process Design, Marketing Data Support, or a related field.
• Experience developing, implementing, and maintaining operational processes, workflows, or enablement programs within a marketing or go-to-market organization.
• Experience analyzing marketing or operational datasets to identify trends, evaluate process performance, and develop recommendations.
• Experience creating operational documentation, process guidelines, and clear summaries, presentations, or readouts for business and leadership stakeholders.
• Experience working with B2B marketing operations, including campaign execution, lead management, and performance measurement, with working knowledge of MQL/SQL lifecycles and lead handoffs.
• Working knowledge of Salesforce (SFDC) or a marketing automation platform.
• Ability to explain operational guidelines and business rules clearly to non-technical marketers, and to manage recurring operational work independently.

Mansioni

• Lead operational enablement roadmap and translate standards into training and repeatable workflows.
• Identify and remove bottlenecks across campaign execution, tagging, metadata, and lead management.
• Provide day-to-day operational and data support for team leads, including routine workflows and triage.
• Analyze marketing and operational data to uncover inefficiencies and make cross-functional recommendations.

Conoscenze

Operational processes & enablement

Data analysis of marketing/ops data

Documentation & leadership readouts

Campaign operations & lead management

Salesforce (SFDC) or marketingautom

Explain guidelines to non-technical

Cross-functional collaboration

Formazione

Bachelor's degree with 7+ years or Master's with 4+ years

Strumenti

Salesforce (SFDC)

Marketing automation platforms

Descrizione del lavoro

Cisco's GTM Readiness & Performance team helps our global marketing organization work smarter by connecting people, processes, and platforms marketers use to carry go-to-market work through execution.

As the GTM Operations & Enablement Lead, you'll own the operational enablement roadmap, turning campaign and related go-to-market process standards, business rules, and platform updates into clear guidance, training, and repeatable workflows so marketers can adopt new capabilities and execute this