Global GTM Enablement Leader

Tsuga, Inc; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive base salary and meaningful

Healthcare, PTO and parental leave

€5,000 employee referral bonus

Quarterly team offsite in France

Job summary

Tsuga, Inc. is seeking a seasoned GTM enablement leader to drive the end-to-end sales enablement program across the US East Coast, Europe, UK, the Middle East and the USA.

Your mandate includes onboarding, ramp, ongoing skills development, and partnering with Marketing and Product to translate observability, BYOC, and AI-native positioning into effective talk tracks and value messaging. This role requires building competitive enablement, playbooks, certifications and a scalable enablement

Qualifications

• 7+ years in B2B SaaS GTM, including 4+ years leading sales enablement, ideally in observability, DevOps, infrastructure or security tooling.
• Proven experience building enablement from the ground up at an early- or growth-stage company.
• Hands-on experience with MEDDPICC and Command of the Message, including the 3 Whys, and coaching managers to run them.
• Familiarity with modern cloud infrastructure (AWS, GCP, Azure), the software development lifecycle and application performance monitoring, and the ability to teach it to sellers.
• Experience enabling technical pre-sales teams such as Forward Deployed Engineers or Solutions Engineers is a plus.
• Experience enabling distributed teams across multiple regions and time zones, ideally the US and EMEA.
• Excellent facilitation, content-building and presentation skills, with a data-driven approach to measuring impact.
• Experience using CRM systems such as Salesforce or HubSpot.

Responsibilities

• Lead go-to-market enablement across Europe, UK, the Middle East and the USA.
• Build, structure, deliver and maintain sales enablement program end to end.
• Embed MEDDPICC, Command of the Message and the 3 Whys across the sales motion.
• Partner with product and marketing to turn observability, APM, our BYOC model and AI-native positioning into talk tracks, demo narratives and value/cost messaging.
• Build competitive enablement with marketing: battlecards, objection handling and positioning against incumbent observability vendors.
• Create the core sales playbooks: persona plays, discovery guides, and plays for long, multi-stakeholder enterprise cycles.
• Run a recurring certification and coaching cadence, including call reviews, role plays and skills assessments.
• Over time, extend the enablement program to other GTM teams working with their leadership on what they need.
• Run the lighter enablement programs every new Tsuga GTM hire goes through, and keep them current as the company grows.
• Design enablement that scales across the US, EMEA and the Middle East, mixing live sessions with async content.
• Define and report on enablement impact, including ramp time, stage conversion, win rate and quota attainment.
• Travel for regional kickoffs, events and our quarterly company offsite in France.

Skills

GTM enablement

Sales enablement leadership

MEDDPICC

Cloud infrastructure familiarity

CRM knowledge (Salesforce/HubSpot)

Tools

Salesforce

HubSpot

Job description

Tsuga, Inc. is seeking a seasoned GTM enablement leader to drive the end-to-end sales enablement program across the US East Coast, Europe, UK, the Middle East and the USA.

Your mandate includes onboarding, ramp, ongoing skills development, and partnering with Marketing and Product to translate observability, BYOC, and AI-native positioning into effective talk tracks and value messaging. This role requires building competitive enablement, playbooks, certifications and a scalable enablement