GTM Content Lead: Founder Voice & Outreach

Primis; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Weekly founder time with leadership

Variable pay on meetings sourced

Ground-floor NY team growth

Job summary

Primis in New York is seeking a content-driven GTM SDR/BDR to own leadership voices and convert engagement into pipeline. You’ll work closely with the CEO and CTO, crafting authentic content and messaging.

This is a high-visibility, early-stage GTM role in a small NY team with significant influence over how the function is built. You’ll engage with security, AI, and engineering leaders, refine messaging, and collaborate on outbound systems using AI tools.

Qualifications

• 6 months to 3 years in an SDR/BDR role with a track record of hitting targets.

Responsibilities

• Own the CEO’s and CTO’s LinkedIn presence and edit their ideas into content.
• Build voice guides for each founder and mine transcripts for recurring angles.
• Engage daily with security, AI and engineering leaders at named accounts to generate conversations.
• Spot intent, qualify leads, and hand them to sales.
• Sit in on customer calls to shape messaging across teams.
• Source and pitch podcasts, panels and events for the founders.
• Collaborate with GTM engineering on the AI-assisted outbound system to improve outputs.

Skills

SDR/BDR experience

Writing and content creation

Interest in AI and security

Entrepreneurial self-starter

Curiosity about technical concepts

Job description

Primis in New York is seeking a content-driven GTM SDR/BDR to own leadership voices and convert engagement into pipeline. You’ll work closely with the CEO and CTO, crafting authentic content and messaging.

This is a high-visibility, early-stage GTM role in a small NY team with significant influence over how the function is built. You’ll engage with security, AI, and engineering leaders, refine messaging, and collaborate on outbound systems using AI tools.