Go-To-Market (GTM) Lead

Parter Inc.; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

Parter Inc. in New York City is seeking a Go-To-Market Lead on-site to drive growth across sales strategy, brand visibility, and pipeline generation.

You will own outbound initiatives, new account expansion, and market awareness while collaborating closely with our SDR team to optimize performance. You'll architect and run the GTM tech stack (Clay, HubSpot, LinkedIn Sales Navigator) and lead product demos, translating complex features into business value.

Qualifications

• 3+ years in GTM strategy, sales ops, growth engineering, or BD/sales in a startup
• Experience building outbound machinery and new account expansion
• Strong messaging to improve brand visibility and educate prospects
• Hands-on with SDRs to optimize conversion funnels and outreach messaging
• Deep familiarity with Clay, LinkedIn Sales Navigator, HubSpot and AI enrichment tools
• Excellent client-facing communication and product demo leadership

Responsibilities

• Own outbound and account expansion to build high-quality pipeline.
• Drive brand visibility and market awareness with compelling collateral and content.
• Optimize SDR performance through metrics, messaging, and workflows.
• Build and manage the GTM tech stack for automated enrichment and routing.
• Lead product demos and translate features into business outcomes.
• Travel to key conferences (1–2 per quarter) to network and build relationships.

Skills

GTM strategy

Sales ops

Growth engineering

Outbound campaigns

Brand messaging

SDR collaboration

GTM tech stack

Product demos

Travel for events

Tools

Clay

HubSpot

LinkedIn Sales Navigator

AI enrichment tools

Job description

We’re looking for a Go-To-Market (GTM) Lead to join our team on-site in NYC. This is a role for a strategic yet hands-on growth driver who thrives at the intersection of sales strategy, brand awareness, and pipeline generation.

In this role, you will own our outbound engine, new account expansion strategies, and brand visibility, driving top-line revenue growth while working hand-in-hand with our SDR team to continuously optimize performance. You’ll also architect and operate the AI and software toolset powering our GTM machine, elevate our presence in the market, and jump on high-impact prospect calls.

What You’ll Do

• Own Outbound & Account Expansion: Architect, deploy, and scale targeted outbound campaigns to expand into new target accounts, open up new market segments, and build high-quality pipeline.
• Drive Brand Visibility & Market Awareness: Take full ownership of how prospective clients and partners discover and learn about us. Create and manage clear, compelling marketing collateral, digital messaging, and content (such as LinkedIn posts, one-pagers, and case studies) to build trust and increase market awareness.
• SDR Team Optimization: Work continuously with our SDR team to monitor conversion metrics, refine outreach messaging, streamline workflows, and drive higher performance across the funnel.
• Build & Manage the GTM Tech Stack: Own and optimize our growth engine using tools like Clay, HubSpot, and LinkedIn Sales Navigator to automate enrichment, routing, and multi-channel outreach.
• Prospect Engagement & Product Demos: Lead product demos and value-focused deep-dives on prospect calls, translating complex product features into business outcomes.
• In-Person Field Presence: Travel to key industry conferences (1 to 2 per quarter) to network, represent the brand, and build strategic prospect and partner relationships.

Requirements

• 3+ years of experience in GTM strategy, sales operations, growth engineering, or BD/Sales roles, ideally within a fast-paced startup environment.
• Outbound Track Record: Proven experience building outbound machinery from scratch and successfully executing new account expansion strategy.
• Brand & Messaging Savvy: Strong ability to craft compelling messaging and content that improves brand visibility and educates prospects and partners effectively.
• Metric & Process Driven: Hands-on experience coaching or partnering with SDRs to analyze conversion funnels, test messaging, and raise SDR output.
• GTM Stack Fluency: Deep familiarity with tools like Clay, LinkedIn Sales Navigator, HubSpot, and modern AI/data enrichment tools.
• Client-Facing Presence: Exceptional communication skills with a track record of leading prospect calls, pitching value propositions, and running engaging software demos.

Nice-to-Haves / Advantages

• Background or domain knowledge in supply chain, hardware, or manufacturing.