GTM Content lead

Primis; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Weekly founder time with leadership

Variable pay on meetings sourced

Ground-floor NY team growth

Job summary

Primis in New York is seeking a content-driven GTM SDR/BDR to own leadership voices and convert engagement into pipeline. You’ll work closely with the CEO and CTO, crafting authentic content and messaging.

This is a high-visibility, early-stage GTM role in a small NY team with significant influence over how the function is built. You’ll engage with security, AI, and engineering leaders, refine messaging, and collaborate on outbound systems using AI tools.

Qualifications

• 6 months to 3 years in an SDR/BDR role with a track record of hitting targets.

Responsibilities

• Own the CEO’s and CTO’s LinkedIn presence and edit their ideas into content.
• Build voice guides for each founder and mine transcripts for recurring angles.
• Engage daily with security, AI and engineering leaders at named accounts to generate conversations.
• Spot intent, qualify leads, and hand them to sales.
• Sit in on customer calls to shape messaging across teams.
• Source and pitch podcasts, panels and events for the founders.
• Collaborate with GTM engineering on the AI-assisted outbound system to improve outputs.

Skills

SDR/BDR experience

Writing and content creation

Interest in AI and security

Entrepreneurial self-starter

Curiosity about technical concepts

Job description

Client: Venture-backed AI security startup led by repeat founders.

Compensation: Competitive Base + OTE

Model: New York, hybrid, 3 days a week in the office

Role Overview:

We’re hiring on behalf of an AI security startup that has recently come out of stealth with significant funding from a leading security investor. The founders have built and successfully exited a cybersecurity company before, and they’re now creating a new category of security for enterprise AI adoption. This is a step up from a traditional SDR role. You’ll own the public voice of the CEO and CTO, working with them every week to turn their thinking into content, and then turn that attention into pipeline by engaging the security, AI and engineering leaders at their target accounts. You’ll be one of the first GTM hires in New York, with real influence over how the function is built.

What You’ll Do:

• Own the CEO’s and CTO’s LinkedIn presence, holding a weekly session with each and editing their ideas into content that sounds like them
• Build a voice guide for each founder, and mine customer call transcripts for recurring questions, objections and content angles
• Engage daily with security, AI and engineering leaders at named accounts through comments, questions and thoughtful conversation
• Spot the people showing intent, qualify them, and hand them to sales as leads
• Sit in on customer calls and help shape positioning and messaging across sales, product and engineering
• Find and pitch podcasts, panels and events for the founders
• Work with GTM engineering on the AI-assisted outbound system: say what it needs to do, judge the output, and help improve it

What We’re Looking For:

• 6 months to 3 years in an SDR or BDR role, ideally in cybersecurity, AI or technical SaaS, with a track record of hitting targets
• Writing that reads like a person: clear, specific, and free of marketing language and AI filler
• Real curiosity about AI and security. Deep technical expertise isn’t needed, but you should enjoy learning technical concepts quickly.
• A genuine interest in a strategic, content-led GTM role, not only a route into closing
• Daily use of AI tools, with opinions on where they could be better
• An entrepreneurial self-starter who’s comfortable in a small team with no rigid playbook

What’s On Offer:

• Weekly working time with two experienced founders
• Credit and variable pay on every meeting sourced from your leads
• Ground-floor role in a four-person New York team, with real scope to shape the function as it grows

We encourage underrepresented talent to apply to all our roles and support accessibility needs.