GTM Lead: AI Growth & Monetization

Lava; New York (NY); On-site; USD 110,000 - 180,000; Full time

Job summary

Lava is seeking a GTM Lead for an in-person NYC role, guiding go-to-market strategy and revenue-generating efforts. You will own messaging, channels, and the handoff between product and revenue, while collaborating with the founder and engineering team to translate customer feedback into product decisions.

Drive growth through content, partnerships, developer communities, and paid programs, building and testing scalable GTM channels.

Qualifications

• Experience in growth or technical sales, ideally at a SaaS company selling to developers or technical buyers.
• Able to own a number and be measured against it.
• Able to hold a credible conversation with engineers about APIs, billing, or infrastructure concepts.
• Comfortable using AI tools as part of daily workflow, prospecting, follow-up, and pipeline management.

Responsibilities

• Own go-to-market end to end: messaging, channels, and the handoff between product and revenue.
• Run outbound and inbound sales motions with early customers and design partners, from first call to signed deal.
• Partner directly with the founder and engineering team to translate customer feedback into product decisions.
• Build and test growth channels (content, partnerships, developer communities, paid) and double down on what works.
• Define and track the metrics that matter: pipeline, activation, usage-based revenue growth, retention.
• Represent Lava at events, in developer communities, and in front of prospective merchants and users.
• Stand up the early GTM stack and processes (CRM, outreach tooling, reporting) as the team's first commercial hire.

Skills

Growth or technical sales

Owns numbers

Technical conversation with engineers

Use of AI tools

Scrappy and hands-on

Strong written/verbal communication

Ambiguity tolerance

Job description

Lava is seeking a GTM Lead for an in-person NYC role, guiding go-to-market strategy and revenue-generating efforts. You will own messaging, channels, and the handoff between product and revenue, while collaborating with the founder and engineering team to translate customer feedback into product decisions.

Drive growth through content, partnerships, developer communities, and paid programs, building and testing scalable GTM channels.