Founding GTM Lead — Build Growth Engine (Equity)

Roko Labs; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Competitive compensation

Equity participation

Ownership and autonomy

Job summary

Roko Labs in New York seeks a Founding GTM Strategy Lead to shape how we position and grow our AI, software engineering, and digital transformation offerings. You will work directly with leadership and engineers to translate complex technology into compelling market stories and growth opportunities.

You will craft positioning, messaging, and go-to-market plans, build demand gen initiatives, and develop thought leadership content. This is a founder-level role with high autonomy.

Qualifications

• 1-5 years in Product Marketing, GTM Strategy, Growth Marketing, or related fields.
• Excellent writing and storytelling skills.
• Ability to translate technical products into business value.
• Curiosity about AI, software, and emerging trends.
• Entrepreneurial bias toward action and experimentation.
• Experience using AI tools such as ChatGPT, Claude, Cursor.

Responsibilities

• Develop positioning, messaging, and go-to-market strategies that clearly communicate value.
• Partner with engineers and leadership to translate capabilities into business outcomes.
• Create thought leadership, case studies, presentations, and sales materials.
• Build and test growth initiatives, demand generation campaigns, and new customer acquisition strategies.
• Use AI tools to automate workflows, improve efficiency, and accelerate impact.
• Gather customer and market insights to strengthen messaging and identify opportunities.

Skills

GTM strategy

Product marketing

Technical communication

Content creation

Growth marketing

Tools

ChatGPT

Claude

Cursor

Job description

Roko Labs in New York seeks a Founding GTM Strategy Lead to shape how we position and grow our AI, software engineering, and digital transformation offerings. You will work directly with leadership and engineers to translate complex technology into compelling market stories and growth opportunities.

You will craft positioning, messaging, and go-to-market plans, build demand gen initiatives, and develop thought leadership content. This is a founder-level role with high autonomy.