GTM Architect: Small-Tail Advertiser Growth

Snap; New York (NY); On-site; USD 180,000 - 240,000; Full time

Job summary

Snap Inc. is seeking an experienced SMC GTM Architect to lead the end-to-end development of systems powering small-customer advertiser growth. You will own segments end-to-end, shipping CRM-to-data-platform integrations and personalization workflows across cross-functional teams.

You will apply strong Python/SQL skills, work with BigQuery, Ads APIs, and LLM-based approaches to drive measurable revenue and efficiency improvements. A collaborative, fast-moving, data-driven culture awaits.

Qualifications

• Track record of building and shipping systems that drove measurable business impact.
• Understand how digital advertising works - campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention.
• Translate technical capabilities into measurable revenue, productivity, or cost improvements.
• Strong foundation in Python, SQL, with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs.
• Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management.
• Experience with Claude, Cursor, Google ADK and related tools.
• Bias for solving real customer problems with practical, well-designed solutions.
• Hands-on operator, move quickly, simplify complexity, and stay close to the work.
• High standards for your own work and the team, with a drive to learn and improve.
• Strong builder mindset with emphasis on testing, observability, and data hygiene.
• Iteration cycles.

Responsibilities

• Take ownership of segments or workflows within full-funnel strategy for long-tail advertisers.
• Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms.
• Develop personalization workflows for targeted advertiser experiences.
• Lead multi-channel outreach across in-product, email, and partner surfaces.
• Combine behavioral, contextual, and performance data to power personalization and decisioning.
• Drive operational excellence through automation and reusable tools.
• Identify efficiencies and communicate tradeoffs with limited guidance.
• Collaborate cross-functionally with Sales, Revenue/Advertiser Growth, BI, Finance, Product, and Eng.
• Mentor peers and help shape team standards and culture.
• Communicate progress, tradeoffs, and impact to leadership.

Skills

Systems architecture impact

Digital advertising basics

Revenue impact

Python

SQL

LLMs & RAG

Model lifecycle

Data tooling

Delivery speed

Testing & observability

Iteration cycles

Education

BS/BA degree

Tools

CRM integration

BigQuery

GCP

Ads APIs

Claude

Cursor

Google ADK

Job description

Snap Inc. is seeking an experienced SMC GTM Architect to lead the end-to-end development of systems powering small-customer advertiser growth. You will own segments end-to-end, shipping CRM-to-data-platform integrations and personalization workflows across cross-functional teams.

You will apply strong Python/SQL skills, work with BigQuery, Ads APIs, and LLM-based approaches to drive measurable revenue and efficiency improvements. A collaborative, fast-moving, data-driven culture awaits.