EdTech SDR: Build Qualified Opportunities & Drive Growth

Cengage Group; Houston (TX); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group in the United States is seeking a proactive Business Development professional to generate qualified meetings with prospective partners, identify decision-makers, and create meaningful sales opportunities for the Business Development team.

You will nurture leads, follow up from marketing programs, and track activity in CRM to support account management. This role emphasizes collaboration, persistent outreach, and a results-driven mindset.

Qualifications

• Working knowledge of MS Office applications and comfort learning and using customer relationship management (CRM) systems and sales engagement tools.
• Self-starter attitude with a competitive, goal-focused perspective.
• Commitment to win and be part of a high-performance team with high expectations.

Responsibilities

• Generate qualified meetings with prospective partners by identifying key decision-makers, assessing potential fit, and creating meaningful sales opportunities for the Business Development team.
• Collaborate with the Business Development team to prioritize target accounts, refine outreach strategies, and continuously improve the quality of qualified opportunities.
• Follow up and qualify respondents from various marketing programs, conferences, and target prospect lists.
• Drive quality outreach activities, including phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers, decision makers, and business goals to position Cengage offerings.
• Nurture and manage leads until they are sales-ready, providing your sales partners with qualified opportunities.
• Track all activity and record detailed notes regarding contact attempts and interactions in our CRM system to support account management teams.

Skills

MS Office

CRM systems

Sales engagement tools

Self-starter

Goal-oriented

Self-accountability

Team player

Organization & communication

Continuous development

Rapport building

Tools

CRM tools

Job description

Cengage Group in the United States is seeking a proactive Business Development professional to generate qualified meetings with prospective partners, identify decision-makers, and create meaningful sales opportunities for the Business Development team.

You will nurture leads, follow up from marketing programs, and track activity in CRM to support account management. This role emphasizes collaboration, persistent outreach, and a results-driven mindset.