Education Tech SDR – Drive Qualified Meetings

Cengage Group; Portland (ME); On-site; USD 33,000 - 40,000; Full time

Job summary

Cengage Group is seeking a proactive Business Development specialist in the United States (Portland, ME area) to generate qualified meetings and nurture opportunities for the BD team. You will identify decision-makers, leverage CRM tools, and collaborate across teams to refine outreach strategies.

Responsibilities include following up with respondents from marketing programs, utilizing phone/email/LinkedIn, and maintaining detailed CRM notes to support account management.

Qualifications

• Experience using CRM systems to manage prospect interactions.
• Proficiency with MS Office and related productivity tools.
• Self-starter with a competitive, goal-focused mindset.
• Strong organizational and communication skills with planning ability.

Responsibilities

• Generate qualified meetings with prospective partners by identifying decision-makers and creating opportunities.
• Collaborate with the Business Development team to prioritize target accounts and refine outreach strategies.
• Follow up and qualify respondents from marketing programs and lists.
• Drive quality outreach via phone calls, emails, and LinkedIn interactions.
• Research institutions to identify influencers and business goals for Cengage offerings.
• Nurture leads until they are sales-ready and hand off to sales partners.
• Record detailed notes of contact attempts and interactions in the CRM.

Skills

CRM experience

MS Office proficiency

Self-starter

Goal-oriented

Excellent organization

Strong communication

Rapport building

Tools

CRM systems

Sales engagement tools

LinkedIn outreach

Job description

Cengage Group is seeking a proactive Business Development specialist in the United States (Portland, ME area) to generate qualified meetings and nurture opportunities for the BD team. You will identify decision-makers, leverage CRM tools, and collaborate across teams to refine outreach strategies.

Responsibilities include following up with respondents from marketing programs, utilizing phone/email/LinkedIn, and maintaining detailed CRM notes to support account management.