Growth Marketing Lead - PLG for Developers (Remote US)

MongoDB Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

MongoDB Inc. is seeking a Growth Marketing Lead to own lifecycle marketing tactics that engage developers during their journey to drive Atlas adoption, retention and expansion. You will lead cross-functional efforts with Product, Analytics, Data Science, Customer Success and Developer Relations to accelerate growth.

This role requires a product-led growth mindset, data-driven experimentation, and a proven ability to scale lifecycle programs for a highly technical B2B SaaS audience of developers.

Qualifications

• Experience in lifecycle and growth marketing for B2B SaaS.
• Expertise in product-led growth strategies.
• Experience marketing to developers or highly technical audiences.

Responsibilities

• Partner with Product to create digital experiences for onboarding, adoption, retention and growth.
• Define and execute marketing plans with Growth team to convert ideas into measurable campaigns.
• Continuously optimize programs and channels through experiments and A/B tests.
• Collaborate with Product team to optimize user journey across onboarding, activation and re-engagement.
• Brainstorm content ideas for new assets or repackaging existing content for developers.
• Perform strategic product, market and customer analyses to identify growth opportunities.
• Leverage new channels and opportunities to accelerate growth and workload expansion.
• Monitor, analyze and report KPIs to ensure marketing initiatives meet revenue goals.
• Align messaging with Product Marketing and Product teams for launches and moments.

Skills

Lifecycle marketing

B2B marketing

Product-led growth

A/B testing

Cross-functional collaboration

Developer marketing

Job description

MongoDB Inc. is seeking a Growth Marketing Lead to own lifecycle marketing tactics that engage developers during their journey to drive Atlas adoption, retention and expansion. You will lead cross-functional efforts with Product, Analytics, Data Science, Customer Success and Developer Relations to accelerate growth.

This role requires a product-led growth mindset, data-driven experimentation, and a proven ability to scale lifecycle programs for a highly technical B2B SaaS audience of developers.