Growth Marketing Lead

MongoDB Inc.; United States; Remote; USD 140,000 - 210,000; Full time

Job summary

MongoDB Inc. is seeking a Growth Marketing Lead to own lifecycle marketing tactics that engage developers during their journey to drive Atlas adoption, retention and expansion. You will lead cross-functional efforts with Product, Analytics, Data Science, Customer Success and Developer Relations to accelerate growth.

This role requires a product-led growth mindset, data-driven experimentation, and a proven ability to scale lifecycle programs for a highly technical B2B SaaS audience of developers.

Qualifications

• Experience in lifecycle and growth marketing for B2B SaaS.
• Expertise in product-led growth strategies.
• Experience marketing to developers or highly technical audiences.

Responsibilities

• Partner with Product to create digital experiences for onboarding, adoption, retention and growth.
• Define and execute marketing plans with Growth team to convert ideas into measurable campaigns.
• Continuously optimize programs and channels through experiments and A/B tests.
• Collaborate with Product team to optimize user journey across onboarding, activation and re-engagement.
• Brainstorm content ideas for new assets or repackaging existing content for developers.
• Perform strategic product, market and customer analyses to identify growth opportunities.
• Leverage new channels and opportunities to accelerate growth and workload expansion.
• Monitor, analyze and report KPIs to ensure marketing initiatives meet revenue goals.
• Align messaging with Product Marketing and Product teams for launches and moments.

Skills

Lifecycle marketing

B2B marketing

Product-led growth

A/B testing

Cross-functional collaboration

Developer marketing

Job description

As a Growth Marketing Lead, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas.

You have a solid knowledge of the customer journey, including onboarding, adoption, retention, monetization strategies and tactics, and running experiments both in and out of the product. This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers or a highly technical audience to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills.

This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations.

We are looking for an individual who is a problem solver, detail-oriented, collaborative, creative, data-driven, strategic, organized, and a trusted partner.

We are looking to speak to candidates who are based remote in the US.

In particular, you will be:

• Partnering closely with the Product teams to create digital experiences for our customers to onboard, adopt, retain, and grow existing users
• Defining and executing marketing plans with the rest of the Growth team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes
• Continuously optimizing programs and channels through experiments and A/B tests
• Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement
• Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users
• Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
• Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
• Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives
• Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

We’re looking for someone with …

• 5+ years of B2D or B2B experience in lifecycle and/or growth marketing. Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!)
• Drive to provide the best possible experience to our customers and users
• Deep understanding of marketing to developers or a highly technical audience required
• Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey
• Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
• Passion to objectively measure your efforts and only make decisions based on data
• A collaborative mindset - you love working with others and incorporating relevant feedback
• An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
• Proven ability to turn initial ideas into successful, measurable programs that drive tangible results
• Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
• Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
• Experience or have a working knowledge of product-led growth strategies and KPIs
• Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

About MongoDB

MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.

With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.

Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.

To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world!

MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter.

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates.

MongoDB’s base salary range for this role in the U.S. is:

$0.01—$0.01 USD