Growth Marketing Lead

Bazeta; United States; A distancia; USD 120.000 - 190.000; Jornada completa

Descripción de la vacante

MongoDB is seeking a Growth Marketing Lead (remote, United States) to drive lifecycle marketing and product-led growth strategies for developers and B2B SaaS users. You will own end-to-end programs across onboarding, activation, retention, and expansion, collaborating with Product, Analytics, Customer Success, and Developer Relations to accelerate adoption and revenue growth.

You will design and execute multi-channel campaigns, run experiments and A/B tests, and continuously optimize experiences

Formación

• 5+ years of B2D or B2B lifecycle/growth marketing experience.
• Product-led growth experience preferred, agent-led growth a bonus.
• Strong ability to measure and optimize via data-driven decisions.
• Experience marketing to developers or highly technical audiences.

Responsabilidades

• Partner closely with Product teams to create digital experiences for onboarding, adoption, retention, and growth of existing users.
• Define and execute marketing plans with the Growth team to transform ideas into measurable campaigns.
• Continuously optimize programs through experiments and A/B testing.
• Collaborate with product teams to optimize the user journey across onboarding, activation, and re-engagement.
• Brainstorm content for new creation or repackaging existing content for developers.
• Perform strategic product, market, and customer analyses to identify new growth opportunities.
• Leverage emerging channels to accelerate growth and workload expansion.
• Monitor, analyze, and report KPIs to align with revenue objectives.
• Coordinate with product marketing to align messaging with product launches.

Conocimientos

Lifecycle marketing

Growth marketing

B2B marketing

A/B testing

Cross-functional collaboration

Descripción del empleo

# Growth Marketing LeadUnited States3 hours agoID 5734265Price on request## DetailsEmployment type: Full-timeRemote: YesCompany: MongoDB## DescriptionAs a Growth Marketing Lead, you will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas. You have a solid knowledge of the customer journey, including onboarding, adoption, retention, monetization strategies and tactics, and running experiments both in and out of the product. This includes taking initiatives from ideation all the way through execution and continuous iteration. You also have experience in database segmentation and marketing to developers or a highly technical audience to drive early-stage planning all the way through to cross-functional execution. You possess strong communication and collaboration skills. This is a highly visible role that requires a change agent with natural leadership skills and the ability to work across multiple teams with members at different levels. You are adept at thinking strategically and tactically to get things done by collaborating with cross-functional teams, including Product Management, Analytics, Data Science, Customer Success, Product Marketing, and Developer Relations. We are looking for an individual who is a problem solver, detail-oriented, collaborative, creative, data-driven, strategic, organized, and a trusted partner. We are looking to speak to candidates who are based remote in the US. In particular, you will be: • Partnering closely with the Product teams to create digital experiences for our customers to onboard, adopt, retain, and grow existing users • Defining and executing marketing plans with the rest of the Growth team to keep project timelines updated and clear across all stakeholders while transforming ideas into concrete campaigns that achieve measurable outcomes • Continuously optimizing programs and channels through experiments and A/B tests • Collaborating closely with the product team to optimize user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement • Brainstorming relevant content pieces for net-new creation or ways to repackage existing content relevant for our users • Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement • Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion • Monitoring, analyzing, and reporting on KPIs to ensure marketing initiatives reach revenue objectives • Working collaboratively with our product marketing and product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign We’re looking for someone with ... • 5+ years of B2D or B2B experience in lifecycle and/or growth marketing. Product-led growth experience desired (bonus points for experience/understanding with agent-led growth!) • Drive to provide the best possible experience to our customers and users • Deep understanding of marketing to developers or a highly technical audience required • Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey • Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs • Passion to objectively measure your efforts and only make decisions based on data • A collaborative mindset – you love working with others and incorporating relevant feedback • An owner mentality – you take complete ownership of your tasks and champion efforts to get them to completion • Proven ability to turn initial ideas into successful, measurable programs that drive tangible results • Flexibility and adaptability – you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency • Focus and drive – you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute • Experience or have a working knowledge of product-led growth strategies and KPIs • Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market About Mongodb MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure. With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software. Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB.... Source: Jobspresso (https://jobspresso.co/job/growth-marketing-lead/)This listing comes from a partner feed. Apply on the source website.Source:MongoDBShare Listing provided by MongoDB.