Startup Lifecycle Marketing Lead (AMER)

MongoDB Inc.; Austin (CO); Hybrid; USD 70,000 - 138,000; Full time

Benefits offered by this job

Equity

Employee stock purchase program

Flexible paid time off

20 weeks fully-paid gender-neutral Par

Fertility and adoption assistance

401(k) plan

Mental health counseling

Transgender-inclusive health insurance

Job summary

MongoDB is seeking a highly analytical Startup Lifecycle Marketing Lead to own the post-acceptance journey for AMER startups. Own activation, consumption, and graduation, and collaborate with Growth Marketing, Operations, and Developer Relations to convert accepted startups into active MongoDB Atlas users.

You will run onboarding, credit-use nudges, and graduation prompts across AMER time zones, and build a thriving founder community through virtual channels like Discord.

Qualifications

• 5+ years in lifecycle, engagement, community, or customer marketing across technology, developer, or startup audiences.
• Proven track record improving activation, adoption, retention, or conversion metrics.

Responsibilities

• Own activation, consumption, and graduation in AMER; set regional goals and report on rates.
• Deliver member value beyond credits with webinars and workshops in AMER time zones.
• Run member feedback loop with quarterly surveys and AMER results.
• Own the member lifecycle with onboarding, credit-use nudges, and graduation prompts.
• Build founder community via virtual channels (Discord) and coordinate with Community Leads.
• Align execution across teams to deliver a seamless member experience from application to top-up.

Skills

Lifecycle marketing

Engagement strategy

Community building

Marketing programs

Tools

Discord

Slack

Job description

MongoDB is seeking a highly analytical Startup Lifecycle Marketing Lead to own the post-acceptance journey for AMER startups. Own activation, consumption, and graduation, and collaborate with Growth Marketing, Operations, and Developer Relations to convert accepted startups into active MongoDB Atlas users.

You will run onboarding, credit-use nudges, and graduation prompts across AMER time zones, and build a thriving founder community through virtual channels like Discord.