Growth Marketing Lead, NA SMBs | AI-Driven Growth

Remitly; Seattle (WA); Hybrid; USD 168,000 - 210,000; Full time

Benefits offered by this job

Flexible PTO

Health, dental, vision

401k with company match

Stock purchase plan

Education and travel benefits

Job summary

Remitly is seeking a Growth Marketing Lead for Remitly Business to own North America GTM across SMBs in the US and Canada. This senior operator role reports to the Head of Marketing and sits at the product table, with a hybrid setup requiring 3+ days in Seattle.

You will design growth loops, optimize CAC/LTV, and build AI-enabled agent workflows across channels to drive adoption and revenue, aligning with product and business goals.

Qualifications

• 8–12 years in growth, performance marketing, and/or product marketing in B2B fintech, payments, or adjacent categories — with demonstrated SMB acquisition experience at scale.
• A North America growth number you've directly owned and CAC efficiency, retention curves, and payback period data you can speak to.
• At least one 0→1 acquisition engine you built from scratch, with a clear story about what compounded, what you killed, and what you'd do differently.
• 3+ durable acquisition channels you've scaled across paid, SEO, partnerships, community-led, or PLG.
• The cross-functional experience to drive shared outcomes with Product — accountability for adoption and revenue impact, not just marketing influence.
• Fluency with AI as a productivity layer and a point of view on where agent workflows change what's possible in growth operations.

Responsibilities

• Own the North America customer acquisition number across all marketing channels, with CAC, LTV, payback period, and funnel conversion as your core metrics.
• Design and scale growth loops across the marketing funnel including paid, organic, community and partnerships — with a clear view of what compounds vs. what rents.
• Identify and operationalize growth loops: referrals, creator ecosystems, marketplace effects in freelancer communities, and the two-sided flywheel between Send and Receive.
• Translate product capabilities into a narrative that positions Remitly Business as a challenger to incumbents.
• Lead GTM for product launches with a focus on adoption and revenue impact, not just awareness. Drive shared outcomes with Product — you'll have a real seat in roadmap prioritization.
• Build and deploy AI agent workflows across channels: research, content production, performance reporting, competitive monitoring, and creative QC. Manage those agents the way you'd manage a team.

Skills

Growth marketing

Performance marketing

Product marketing

Cross-functional

AI fluency

Job description

Remitly is seeking a Growth Marketing Lead for Remitly Business to own North America GTM across SMBs in the US and Canada. This senior operator role reports to the Head of Marketing and sits at the product table, with a hybrid setup requiring 3+ days in Seattle.

You will design growth loops, optimize CAC/LTV, and build AI-enabled agent workflows across channels to drive adoption and revenue, aligning with product and business goals.